Like all true diabetics I went onto the internet trying to find a “recipe” for low carb bread. Anywhere and everywhere I went ads popped up for Julian Bakery and the absolute natural thing to do was, at some point, click on one. My first thoughts were to look at the ingredients to see if I could re-create a bread of my own. Pretty much my working life had been dealing with food in one way or another. The ingredients, which may have looked Greek to many, looked very high carby to me. Their Smart Carb #1 original ingredients listed as: Fresh Ground Whole Grain Wheat, Sprouts of Kamut, Spelt, Rye, Lentils, Sesame Seeds, Millet, Quinoa, Amaranth, Ground Flaxseed, Wheat Bran, Oat Bran, Eggs, Undenatured Whey Protein Isolate (90%), Chicory Root (Inulin Fiber), Wheat Gluten, Yeast & Sea Salt. Other breads listed Teff, Brown Rice Flour, (and many more) all extremely high in carbohydrates.
The first thing I did was visit the Bob’s Red Mill website and make a chart of the carb content in 1/4 cup of each ingredient. Please See Here (How lucky am I that I live in Portland, OR the home of Bob’s. I have been there and what a spectacular place). I then took an educated guess as to the amount of each ingredient that might be in the breads’ compositions and came to a far different conclusion as to the stated carb counts on the nutritional labels.
For additional reading to see the numerous ways the Julian Bakery has been lying to you:
- Defense Nutrition LLC vs Julian Bakery Lawsuit Being sued for over $506,000.
- Falsely Labeled Paleo Protein Bars The Julian Bakery is being sued by their co-packer.
- Two Newest Julian Bakery Lawsuits Explained.
- Julian Bakery’s Continued Pathological Lying Explained.
- More Evidence Of Heath Squier’s Pathological Lying
- Another Julian Bakery FDA Warning Letter
- Are You Being Duped And Do You Like It?
- Does Paleo Money Trump Paleo Ethics?
- Julian Bakery Paleo Protein Bars Being Sold On Craigslist
- Solution Of The Julian Bakery Debacle: Let Hong Kong People Use Their Tastebuds
- Julian Bakery Moldy Paleo Bars
- Heath Squier’s Psychopathic Behavior
- Mr. & Mrs. Narcissistic
- FedEx vs Julian Bakery Sued for over $241,000 Court Docs available.
- My Googled Website Terms For Heath Squier & The Julian Bakery
- Julian Bakery Paleo Protein Bars Being Sold On Craigslist
- Julian Bakery Lying Again: This Time About Their “New Mud Pie” Paleo Wraps
Here is a YouTube Video of my own Moldy Paleo Bars.
Late Breaking News. A giant of the shipping industry has had to sue Julian Bakery for $241,274.27 Court Docs here FedEx vs Julian Bakery
The FDA has stepped in…again. This time with a warning letter http://1.usa.gov/1t2SH7N regarding…you guessed it…more falsely labeled breads. They have four Paleo breads and two Carb Zero breads that are now under suspect according to the FDA. So, let’s hope the Julian Bakery Paleo Breads are all but toast.And yet more moldy bread uploaded by Palak Q in Lombard, IL on 11/15/2013
Where do I start? Both the bread had mold on ALL the slices! I opened the package the same day it arrived, so it’s not that it was sitting in my refrigerator or anything. I almost puked when I saw mold in the bread I had a few bits of. See pictures I posted.
TASTELESS, STALE, EXPENSIVE.
Conclusion: DO NOT BUY!
Now, if this many people have posted pictures of moldy Paleo Bread on Yelp how many people do you think have actually ordered and received moldy Paleo Bread?
Speaking of moldy Paleo products these are the Julian Bakery’s newest #epicfail. Moldy Paleo Protein Bars. One from Amazon and one from Yelp. Click on either picture to get that up close and personal. BUT WAIT… THERE’S MORE Julian Bakery Moldy Paleo Bars
The quote below is during the Heath Squier Panic of 2012 in answer to questions about why Julian Bakery had changed their Smart Carb breads.
“Our diabetic customers were experiencing sugar spikes after eating the breads; we had to change it due to liability issues; thus, the Original will not be offered; a comparable bread is the Amazing Sourdough. It is low carb, low in calories, and the texture is extremely similar to that of the Original #1 with just a hint of a sourdough taste.” Notice, now he was telling people a comparable bread was the Amazing Sourdough. What an utter crock. I also had this bread lab tested and it was nearly as bad. Please see Other Personally Glucose Tested Products
I had a total of five Julian Bakery breads tested and all failed miserably. Please see Five Julian Bakery Breads vs Lab Results Compared Side By Side The consequences: As I said, of the original 21 breads produced, none are currently being sold. They have developed six new products and God help the people who are eating them. I guess my question might be: 
Why would anyone want to support Julian Bakery by buying anything from them when they have literally made millions and millions of dollars off the backs of diabetics and the low carb community, let alone pay 10.00-12.00 for a tiny 6 inch (yes I measured it) loaf of bread?
They had developed a total of 21 breads deleting some, changing names, and adding new ones. They did not make one low carb product but boy oh boy they sure knew how to make millions of dollars hawking on the internet.
Regarding Whole Foods Market: It took five letters, five bread tests, and about nine months but I finally (at least) got this company’s products out of their Pacific Northwest regional stores where I live. As of this writing they have not been taken out of any other regions. Shame on you Whole Foods Market
UPDATE: Julian Bakery breads are again back in my region of Whole Foods. I wrote a sixth letter yesterday September, 24th, 2013 to Pete Bourgeault and Venus Lewis and all six letters may be read here. 6 Letters To Whole Foods They are in order as written. John Mackey the head honcho at Whole Foods wrote a book not long ago entitled Conscious Capitalism. Conscious Capitalism?…Are you kidding?…I don’t think so.
Julian Bakery has gone back to using some original very high carb ingredients in their 2 best selling breads including: Kamut, Spelt, Rye, Lentils, Millet, Quinoa, & Amaranth. I suspect the carb counts may again be incorrect. Check daily as the ingredients change often. Several weeks ago I copied and pasted: Teff, Millet, Amaranth, Kamut, Quinoa, Spelt, and Brown Rice Flour. If the ingredients are always changing why would you trust their “Verified Lab Results”?
Now, I totally understand that there are people, who for health reasons of their own, want to eat low carb breads but there are other companies which I will explain to you on another page that serve the same purpose and these companies have not bilked, cheated, and made millions from the diabetic and low carb communities.
Another deceptive practice used by Julian Bakery: On their website they use reviews submitted years ago when their products were riding high…and high carb, to sell today’s skunky products.
If you want to read real reviews go to Yelp. This is one of the best and funniest videos I have ever watched. I had streaming tears when I was finished with it. Title: Julian Bakery Sponge Or Bread http://www.youtube.com/watch?v=IdDfF4hXfj4 As of the date of this writing there are over 429,000 hits to this video and actually many more as other people have posted this same video elsewhere on the internet. Yeah!
My bottom line: Though of course I can laugh with the best of them, this has been, and is, very serious business for me. The effects of Diabetes are accumulative and that is anything but funny.
Julian Bakery lied through their teeth for years about the carb content in their breads but I can say this with absolute certainty, their internet marketing is very, very, good and…bad on them. Complaints Filed With The BBB-Rating D+. Update October 12th, 2013: Julian Bakery has now been downgraded to an F by the BBB. Notice these complaints were made in a very compacted period of time and that Heath is saying due to their increase in business…blah, blah, blah. This had absolutely nothing to do with his increase in business and everything to do with the fact that the FDA had come after him. He was trying to get his new Paleo Breads out, he had to stop production of his falsely labeled breads, and he had to come up with new formulas for his bad breads all while continually trying to process orders. In other words-Heath Squier was in full blow panic mode.
I also want to add here that the FDA did its job. I do not know if I had not had their help, that I could have accomplished what I did. So, though I would not take my hat off very often to any government agency, in this case, my hat goes off to the FDA.
Heath Squier and his company Julian Bakery have now begun selling their “Paleo Wraps” using a manufacturing company in the Philippines. However, there is a patent pending on these coconut wraps. Improv’eat has been making and offering them under the brand name “The Pure Wraps” for several years. Along comes Julian Bakery who has been forced to cease producing their signature bread products, and is now going to cut Improv’eat and their “Pure Wraps” off at the knees by violating a patent. Heath and Todd Fitts, owner of Improv’eat and home of “The Pure Wraps” spoke on December 3rd, 2012. Heath apparently seemed rather panicky and wanted Todd’s company to make and private label a duplicate of “The Pure Wraps” for Julian Bakery telling Todd they would buy by the pallet load and wanted pricing. Todd politely told him that they did not private label at this time but he could check back next year and that there is a pending patent for these coconut wraps. Heath continued to express interest in buying wholesale from Improv’eat knowing they would not have Julian Bakery’s brand name on them.
Just posted Thursday June 27th by Todd Fitts on Pure Wraps Facebook page: “Received a letter from another company claiming they and the USDA have a patent that covers The Pure Wraps coconut wraps. Interestingly, we have a pending patent on making coconut wraps and have found another company has violated our patent”.
June 26th, 2013 Todd Fitts and Heath Squier spoke, with Todd reminding Heath once again of the pending patent for coconut wraps, the first being the above December 3rd, 2012. Heath told Todd that Julian Bakery could have them made in the US instead. Heath also asked for a licensing agreement from Todd and then had the audacity to ask Todd to buy his wraps from Julian Bakery. What??? Why on earth would Todd Fitts buy from Heath Squier and Julian Bakery when Todd owns the patent? A very good question indeed. Todd said he would get back with Heath soon and that Improv’eat would need to protect their employees, those in the Philippines involved in making “The Pure Wraps” and Improv’eat itself. If needed, he would seek legal remedies under the patent laws.
Now forward less than a week to July 1st, 2013 and Todd gets confirmation that Julian Bakery is contacting stores who have been carrying “The Pure Wraps”. Julian Bakery, in an email to a store who has been selling “The Pure Wraps” said, “You might as well order them from us as the other company is looking to buy them from us”. This store forwarded the Julian Bakery email to Todd asking: “Todd, Is that the case? If not I want to call these people on their misinformation”. Now I ask you, why would a company (Improv’eat) having rights to a patented item, buy from Julian Bakery who does not have a production license from Improv’eat to make anything?
Take a look below at what a difference a little over two and a half months make. How do you go from the first picture and get to the fifth picture in two and a half months, producing what is probably hundreds of thousands of Paleo Wraps and dealing with the people and rampant bribery and 
corruption in the Philippines? Heath uploaded a video on April 30th with his “new” Paleo Wraps and the three stated ingredients are the same three ingredients as “The Pure Wraps” including the Himalayan Salt which Heath subsequently does not now tout. Now Heath says his Paleo Wraps only have two ingredients. Does Heath think somehow that by dropping the Himalayan Salt that he is no longer violating Todd’s patent? What are the odds that the wraps are the same size at 7 ¼ x7 ¼ inches? The only difference I can see is that Heath packages 7 Paleo Wraps for $9.00 (1.29 ea.) and Pure Wraps packages 4 at 4.29 (1.07 ea.) What are the odds that the Paleo Wraps are the same weight (14g) as “The Pure Wraps”? Are Heath’s early coconut Paleo Wrap pictures his own or are they actually pictures of Improv’eats “The Pure Wraps? Sure makes one wonder.
- January 7th, 2013 Cauliflower www.youtube.com/watch?v=GW595gdPToU
- February 2nd, 2013 Cauliflower www.youtube.com/watch?v=Z65DNbN-gNo
- February 5th, 2013 Cauliflower www.youtube.com/watch?v=R4ipx-g4BgA
- April 30th, 2013 Coconut 2013 www.youtube.com/watch?v=ih7SdynZzE8
aka Heath Squier
Julian Bakery went from using cauliflower in their round, dark, and ugly Paleo Wraps in January and February to the final good looking Paleo Wrap at the end of April. His first “Verified Lab Results” were submitted to Medallion Labs on April 29th, 2013. Then the lying weasel took out the Himalayan Salt and had another test done on September 29th, 2013 so his wraps wouldn’t be “exactly” like the Improv’eat wrap.
Heath Squier and the Julian Bakery have been in business raping the low carb and diabetic communities since 1990 and the first three videos indicate this is the best product they could come up with?… on their own until…they found Todd’s company Improv’eat, and were denied private labeling? What did Heath Squier do? Why, he supposedly hiked on over to the Philippines and had his own coconut wraps made. Who cares if Todd has a pending patent? Nothing has ever stopped Heath from bilking anyone before-why would he have any qualms about bilking Todd Fitts and Improv’eat? Well, it appears he doesn’t have any qualms. Can you see now why I call him Bernie Madoff? It seems once a crook always a crook.
Given the long shelf life of “The Pure Wraps” Improv’eat did not want anything leaching into their wraps so they made their packaging biodegradable non-GMO cellulose. In English: there are no plastics with phthalates or dioxins (these are baddies) that could potentially contaminate the wraps. Is it possible Heath copied this too or did he just not know about it? Perhaps when Heath reads this he will copy their packaging too.
Julian Bakery has uploaded literally hundreds if not thousands of videos over the years, let alone saturated the internet with its false advertising.
The Paleo Wraps began selling nationwide near the 1st of July with the Paleo Cereal to follow shortly. Heath boasts over 200,000 customers & brags about being in 30,000 stores.
Heath Squier or Bernie Madoff Take your pick-I see no difference.
Ronald Reagan famously said, “Trust but Verify”. At the signing of the INF Treaty, his counterpart Mikhail Gorbachev responded: “you repeat that at every meeting,” to which Reagan answered: “I like it”…I like it too.
*To receive notices of Comments made to this post scroll to bottom and hit Subscribe.*
Interesting how Deborah and others go berserk when their comments were deleted or blocked, yet my comment on here got deleted. Double standard = dishonest/hypocrite/lying/psychosis
I’ve read several websites on this type of stuff. As a business man who deals with competitors, sites like this and a few others really sound like competitors trying to trash a brand’s name. I mean come on with the sensationalism? I can make low carb bread too with coconut flour and egg whites, it’s not like it’s impossible.. And the whole paleo wrap controversy? Do you know how many brands make regular wraps? As if one company can monopolize and control a type of wrap? lol? I’ll buy whatever is cheapest and has the best ingredients. I could careless about you running julian bakery from the back of your pickup with chains
I ordered the coconut bread,several loafs..It was damp,smelled funny,and could not even bite off a piece..I threw a slice out in the driveway.It lay there several days,Rain did not affect it,car running over it no change.And critters didn’t touch it.It was the funkest stuff ever.Toss it into compost pile.Also moldy.ewww.The Almond was the same..What a waste of my $$
Any comments on their latest? http://www.julianbakery.com/paleo-product/paleo-cereal/
Dear Deborah,
Were you actually sued for defamation and slander by this company as I read on another web page? I loathe witnessing that kind of treatment of people, much less from business owners, who have a commitment to serve their customers (and *not* with legal orders that come with the embedded threat of a gun!). Take a note from Amazon’s playbook (where I actually found the products I recently bought which are still sitting in my pantry and the comment that led me here) re: customer service. I have never, but never had a problem with Amazon’s customer service (and I’ve had my share of DIY-furniture that came broken, purchases from marketplace sellers who didn’t quite describe their products accurately [books, mostly], or just weirdly missing shipments).
I can’t believe a company would be so petty, mean-spirited, and just plain in the moral wrong. People have a right to say their piece, even if they’re mistaken. No one believes without questioning everything they hear, and the meritoriousness of the claims should be left to each to determine. Stifling speech—censorship—is abhorrent in a free society. It is through absolutely open discourse that the politeness of civilized society is attained: censorship creates unnecessary taboos and areas of darkness in which evil thrives whereas openness and the opportunity for voluntary trade creates a willingness to “get along.” The stick method of convincing others is sooooo seven centuries ago.
If a company is so sure that claims are false, then why bully and
use violence to decry those claims (the entire undercurrent of defamation suits is “shut up or go
to jail at the point of a gun”)? The truth of the company’s response would and should be
enough. Or maybe it bespeaks such a condescension of potential customers
to think that they would unthinkingly believe any lie that came to
them. Bullying with the threat of violence, or contempt and
condescension. Neither is good.
The patent issue, for me, is not a compelling reason to cease my purchasing this company’s products. I do not believe in a right to ownership of ideas. The long history of simultaneous math and scientific discoveries by persons not in contact and continents apart (before the Information Age) is a testament to that human discovery and idea creation is not an area in which rational property interests can be made. (The nature of the modern-day ethically-concerned company, however, is to employ patent protections defensively.) I *do* believe in property rights, however (no one should be able to break into your company to steal your secrets), and in voluntary contracts (i.e., with employees, ensuring reticence on matters of company secrets). See the book ‘Against Intellectual Property,’ here: http://mises.org/books/against.pdf
The bullying utilizing state power is a *much* more compelling reason for me to stop buying Julian Bakery products. I don’t accept that in my private relationships and I certainly have less interest in supporting that kind of behavior in professional companies. And I know it will be to a handful of chef friends who believe similarly, and a couple thousand of my Facebook acquaintances: Even the ones who disagree with my political views are agreed that this kind of behavior is unacceptable in civilized society.
At any rate, I sincerely hope you are doing very well, Deborah. I came here because of the Amazon comment, but your website is inspiring, too. I think I’ll go make a cup of green tea to relax a bit and try to refocus on healing like you have shown, here. :-)
Signed,
Someone who cares
P.S. If someone wants to compare Mother Teresa to Judas Iscariot, that is totally within their rights of free speech. And feel just as free to explain at length and in great detail the many ways that comparison is inapt. In other words: Grow some gonads! (The non-gender-specific way to say that. ;-))
P.P.S. I would be remiss if I failed to explicitly mention that a sincere apology *alongside* a practical and objective action of reparation go a very long way toward repairing the road toward peace. Redemption is not just for novels. Namaste.
Thank you for your words of encouragement and yes it is true Heath Squier did sue me for defamation. The suit was filed October 18th 2013 and then Heath abruptly dismissed his own suit on December 12th, 2013 and you may read what I wrote in response here-on the second post down https://low-carb-scams.com/julian-bakery-lawsuit-dismissal/
And I can guarantee you one thing, Heath Squier has never heard of Ludwig von Mises let alone read anything he has written or what he stands for.
THIS IS WHAT AMAZON SAYS: “Find helpful customer reviews and review ratings at Amazon.com. Read honest and unbiased product reviews from our users”.
You say you came here via an Amazon Review? Well how about this? Not only did Heath Squier have all my Comments on some of the Reviews deleted, he had the actual Reviews deleted as well. The Reviews by 3 princesses mommy? have all been deleted and on one she had 16 Comments from various people and those too were deleted. So why in heavens name would you ever believe that the Amazon Reviews are not skewed? Heath gets the Reviews removed and up goes his star ratings. Such a deal.
Why don’t you try this. Go to any of his many Facebook pages or website pages and try to write anything negative. I would bet it will be deleted very soon if not immediately. Hundreds and hundreds of people have had it happen to them. Take a good look and see if you can find one negative thing anywhere. Heath even manages to have some of the negative Yelp reviews removed.
Again thank you.
Deborah & Todd,
I know Heath Squier, and I am not surprised to learn that he is misrepresenting his products, nor that he is defrauding his customers. Heath used to date a porn star named Angel Cassidy, and he performed in two adult films with her under the stage name “JJ Ryder” and you can view these two credits at: http://www.iafd.com/person.rme/perfid=jjryder/gender=m/jj-ryder.htm
He may also have performed in more adult movies under a different stage name. Yep, that’s right… Heath Squier is a former porn actor. That is the caliber of character that you are dealing with, and that these poor people are buying edible products from… Gross!
Heath, I would still like the two questions asked below to be answered. It doesn’t look very good-not answering questions and here’s an even more serious question for you. In virtually all your “Primal Dan” Paleo Wraps videos (or any of your other “spokespeople” for that matter) he states your Paleo Wraps are organic and indeed you claim on the label: “Derived From Organic Coconuts” Who has certified the coconuts you use as organic? Wouldn’t that be the USDA? And if you are USDA organic certified wouldn’t you be proud enough of that to put it on your labels?
You seemed to have had no problem hounding Todd about showing you all his paperwork so I ask you something that should be very easy for you to answer and show the world. I would like you to put up your USDA organic coconut certification.
Are you getting the idea here Heath? You have stated all over the internet and on your own websites that your Paleo Wraps are organic.
Now please prove it by showing all of us your USDA certification because one
thing I know for sure; you don’t even want to get sideways or tangle with the USDA.
http://www.youtube.com/watch?v…
Raw Organic Coconut Wraps / Paleo Wraps By Julian Bakery.
These coconut wraps are Vegan, Low Carb, Grain Free, Gluten Free & 100%
Paleo Low Calorie, Delicious Tasting, Ideal For Your Low Carb Diet!
http://paleowrap.com/
This Paleo staple is extremely pure given that they are made from
hand-harvested, unadulterated organic coconuts with absolutely no
unnatural preservatives added.
https://www.julianbakery.com/p…
Paleo Wraps contain two simple ingredients: *Coconut Meat, and *Coconut Water (*Derived From Organic Coconuts)
http://www.youtube.com/watch?v…
On this video Dan says gluten free and organic of course.
The list could go on and on.
Heath, who is making your Paleo Wraps? Is it Todd’s old manufacturer or someone
else? Your answer below leads to one more question: Approximately
when is your next expected label run?
I have long believed that Heath Squier is having his Paleo Wraps made by the same manufacturing company that made the Improv’eat Pure Wraps. (Please Read Above) One would assume that since Pure Wraps was a one-of-a-kind product, whatever methodology and machinery it took to make them would be pretty specialized and why would there just happen to be two companies in the Philippines who could make these same very specialized products, one apparently sitting idle, and the other producing Pure Wraps.
In the beginning I thought maybe Todd Fitts was in cahoots with Heath Squier so
instead of just guessing I actually called (Trust But Verify) and ended up having quite a lengthy conversation with Todd.
In light of the nasty post below from Heath, it appears this assumption may have been true. I mean seriously, if Heath is in San Diego, CA and the head honcho of a bakery going nuts running around putting out fires, how would he get all his information regarding Todd’s patent in the Philippines if he didn’t have someone hand-feeding it to him and who better than Todd’s former manufacturer? I mean come on, lets get real here, there are only 24 hours in a day and one assumes Heath sleeps some of those hours.
So come on Heath, who is making your Paleo Wraps? Is it Todd’s old manufacturer
or did you go with that other company and their new equipment just sitting there idling time, and on your own, make so many contacts in the Philippines as to be unbelievable?
Heath has said he has a pending patent which leads to another question. Why
don’t YOU have patent pending on YOUR packaging since you have questioned
why Todd doesn’t?
I allow Heath to spew his nastiness on this website and it is certainly more
that he allows. You will never see a negative post on any of his sites.
I don’t know why Heath did not duplicate his post from my home page to this page (he normally does) but in case you missed it, here it is for all to read:
Julian Bakery 2 days ago
Improv’eat supposed patent has not issued (THIS IS A PUBLISHED APPLICATION NOT A PATENT). Please see attachment.
The Julian Bakery is not violating anyone’s patent. His application does not cover the United States and his Application only covers the Philippines.
We do have a pending Patent application also and it will cover the U.S. Please get your facts straight before you start spreading more false information.
We will be publishing information against Todd about a swindling case that involves his past business partners and how he left them with a huge bill. This is why he was really no longer able to produce his wraps. We have learned he has left many debts with partners in the Philippines and the true reason he is no longer able to produce his wraps.
We have never been shown any proof that we violated anyone’s issued patent.
Thank You,
Heath Squier –CEO
Both Todd Fitts and I have maintained that Improv’eat has had a pending patent for some time. That time has now come as Todd’s patent was recently published. Furthermore, Todd and the CEO of NewGem Foods, Matthew de Bord, have come to an agreement which allows Improv’eat to have The Pure Wraps once again sold in the US and Canada. Todd believes The Pure Wraps will be available by late November or early December, 2013.
So if Heath Squier has anything to say I would love to have him say it right here where many times he has called Todd and me liars. A few of Heath’s exact words to Todd have been:
“It is difficult to believe the words of a person whose lies and misleading statements
continue to infect the internet and minds of people”.
“alleged pending patent application”
“If it is true that Todd filed a patent application, and he is confident that a patent will issue, what damage can we do? An issued patent protects Todd and his stakeholders, and if the Paleo Wraps infringed on his claims they would be protected.”
“The fact is that Todd has no patent, and has refused to provide us evidence of his alleged patent application, and if the patent issues, how we can be considered in
violation of his claims”.
And to me he says: “If you change your site to actually show the truth on the pages you post then I would gladly promote your site like I do Gary Collins and many others”.
In yet another moment of panic on July 14, 2013 Heath sent me this email:
Deborah,
“We have a pending patent in Philippines. We are not in violation of anyone’s Patent. As you know our products are lab verified and accurate. We would not be allowed to sell a product if it was under patent. Thank you”
So Heath, pray tell, what say you now?
I would like to enter this unseemly fray with additional comments about the unreliability of Julian Bakery’s claims. Although, mine are not scientific, like Deborah has taken the time to do at her own expense to prove Julian Bakery’s claims false, they are based federal government guidelines and I do have proof of these claims. I also am a person who placed non-profane comments on Facebook who got deleted.
First, I believe in full disclosure. So let me disclose that I have known Todd Fitts for six years and I am stating here that if I said I have no bias that would be not only untruthful but dishonest. So let this go on record now that I know Todd Fitts and have eaten Pure Wraps for several years. He is also a good friend and I have recently served as a business consultant. Once again, I am biased in my defense of how he has been portrayed here but he has no prior knowledge to this comment I am placing.
That being said, my intention is not to get involved in this rambling he said, he said, finger pointing that this debate has devolved into. In fact, I encouraged Todd not to engage in this debate in such a public format. Todd chose differently. He chose to defend the amazing integrity he built into Improv’eat. After spending so much time creating a company of integrity and fairness, what business owner wouldn’t want to defend their company?
Unfortunately, the same can not be said for Julian Bakery. Here is why Julian Bakery’s claims can not be trusted. Julian Bakery’s claims beyond the diabetic, low-carb, are also false and misleading right now on the website, YouTube channel and Facebook:
1. The videos from Paleo Dan state that the Paleo Wraps are Organic. This is a clear violation of USDA regulation that states to claim any food products as organic, they must be filed and approved by the USDA. The packaging does not state it is USDA Organic but there are several videos that claim that the wraps are organic on YouTube. If you are an unsuspecting consumer and don’t know the USDA guidelines then you would take this false claim at face value and trust it was true. I personally went to the Paleo Wraps Facebook page and asked the simple question was Julian Bakery aware that the videos were in violation of USDA codes? Guess what? My non-profane simple questions were deleted from the Facebook page. Unfortunately, I do not have proof of the post. It never crossed my mind that asking a simple question and actually providing an opportunity to change their marketing, that my comment would be deleted. It was. I have every confidence that Julian Bakery will delete the videos now. Thank goodness for the transcript and the screen capture of said Organic Claim. I have captured them for posterity. The full transcript is currently on YouTube just click the transcribe button. Here is the link to the video. http://www.youtube.com/watch?v=ih7SdynZzE8. There are videos from August that make the same claims. If you read the transcript you will see that there are some places where it was mistranslated. However, organic came through loud and clear. 3:38 is where the claim was made. If it is taken down, I have captured it on a word doc. Drop me a line and I will send it. Contact info is at the bottom of this post.
Additionally on the home page of Paleo Wraps they make the claim of organic coconuts. What? Once again it will probably be removed after this comment but I have the screen shot proving it and in the interim you can see it for yourself. Deception of consumers after being made aware of the problem is just as dangerous as the false claims of their previous products. Check it out for yourself. http://paleowrap.com/
To understand what the USDA considers correct and incorrect organic claims please visit this pdf that explains their organic labeling programming. http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELDEV3004446&acct=nopgeninfo My interpretation is you basically have to be certified to make any claims towards organic and without that you are in violation of USDA standards. No where is it mentioned on Paleo Wraps or the videos that the coconut used is certified.
2. Who is Paleo Dan? By using this very friendly guy who has self-identified as Paleo Dan, the casual consumer would assume because he’s on the internet, he is a trusted resource. The truth is Paleo Dan can only be found on Julian Bakery’s YouTube channel and a blog that has not had a post since February 20, 2013, although there are plenty of YouTube videos on Julian Bakery’s channel that are more current. Why stop posting on your own blog but continue to post on Julian Bakery unless there is some type of connection? Paleo Dan never discloses his relationship with Julian Bakery and why he got to test wraps, presumably for free, before the release. Unlike my full disclosure above of connection to Improv’eat, Paleo Dan never says anything except he gets to try them out before the actual release date. The challenge with social media is anyone can get on and say anything. The unsuspecting consumer is a sitting duck.
3. Julian Bakery has used aggressive marketing to promote it’s Paleo Wraps. In America, that’s applauded. I don’t deny that from a marketing position they have done a great job. I should know. I have been a marketing professional for over 20 years but when marketing is used to intentionally promote dishonest claims or even falsify ingredient claims then you have a problem. Julian Bakery’s statement about the reason salt was left out above is wholly misleading about the salt content in the Pure Wraps and this is how marketing can become dangerous.
Here is the direct quote from above “We were toying with the idea of using Himalayan Salt because of its benefits but after realizing that it greatly increases the sodium content of the product, we decided to remove it.”
The casual observer would say oh greatly increases salt, then something must be wrong with sodium content. In particular since the Pure Wraps are mentioned over and over here in this dialog, there must be something wrong in the Pure Wraps actual sodium content. The truth is the Himalayan Salt in the Pure Wraps only provides 10% of a person’s daily sodium intake as stated on the nutrition label which you can see on their website http://www.thepurewraps.com/index.php/store.html. So is it above Paleo Wraps? Yes, but any educated consumer in the US would understand that a product that only provides 10% of your daily salt content is very unusual and low.
Additionally if salt is such a big deal then why is it that most if not all of the Julian Bakery’s videos tout the use of salt? Himalayan Salt to boot. How much salt do you think is in the Paleo Wrap BLT that uses bacon? This is where once again the duplicity of Julian Bakery’s defense of their claims shows the nefarious marketing speak. You are either against salt and therefore the video recipes should reflect that or at a minimum caution salt use or salt is okay. So which is it?
4. FDA claims prove that Julian Bakery is fine. This is once again so misleading. If Julian Bakery was tested by the FDA then either provide actual FDA documents proving the claim or your FDA contact. Sending people to your friend Gary’s website for an article that Gary states he is a friend which proves at least Gary is willing to disclose his relationship with Julian Bakery unlike Paleo Dan, is not proof of anything. All it proves is Julian Bakery discussed it with Gary and he put it in the article. And as we like to say down South, bless Gary’s heart, because he takes time disclose that he is a former Special Agent and therefore for that reason he should trusted. It is clear that Gary didn’t take time to collect third party information to back up Julian Bakery’s claims. Gary, I know your intentions were honorable. Unfortunately, Julian Bakery’s reputation is so sullied, statements made by them can not be trusted and everything they say should be checked.
5. Then there are the non-GMO claims by Julian Bakery. These claims mirror the organic claims. There are all these claims on YoutTube about non-GMO (once again look at the transcript at 3:37 on the video link provided above. Unfortunately, the transcript says non-jew but Dan says non-GMO.) but they are not third party certified by the NON GMO Project. But guess who did take the time to pay and get third party certified by the NON GMO project? Yep you guessed it…Improv’eat’s Pure Wraps.
So in the end I think the case is clear. It’s the Tale of two Companies. They have almost identical products. One company grew slowly, put principles in place and lived up to it’s commitments to consumers and wholesale customers. They spent time and money to get third party certified. Built honest relationships and took every step possible to obey the law. They made business decisions that would even hurt the company’s profitably to provide whole, pure food and maintain said principles. They supported the food movement for 5 years.
The second company? Well they opportunistically named their product to reflect the latest and hottest nutritional lifestyle. They contacted the first company and brought out an almost identical product and made a bunch of claims that when even it was pointed out as inaccurate, they refused to acknowledge and spent time trying to bury honest consumer complaints instead of being transparent and addressing them.
Even despite their claims of changing their tactics after the debacle of their breads, I think the proof clearly reflects who is really concerned about their clients health, but like I said originally, I am biased ;0) If you want the screen shots or the transcripts sent to you drop me an e-mail and I will send them. bethb@southeastgreen.com.
My family and I live in the Midwest and have enjoyed eating the Pure Wraps most of last year, until they were abruptly sold out earlier this year. Please tell us what happened? I went to the Pure Wraps Facebook page and see that Improveat is having problems getting government licenses in the Philippines because they are asking for bribes. So if you were producing the Pure Wraps during last year up until you abruptly stopped production earlier this year, did you not have the proper government licenses? Please tell us what happened, it seems to me that possibly the government shut you down and you are now incurring the rath of the government for not complying? I really think that this question needs to be answered because it seems like there are alot of people who are waiting patiently for the Pure Wraps to be supplied again.
The Pure Wraps are now available again. The government never shut them down instead the Pure Wraps stopped using a manufacturer who was not complying with the Pure Wraps strict standards. Not only do the Pure Wraps have higher manufacturing standards they are also less expensive. So go buy them to your hearts content.
Dear Carol,
I appreciate your taking time to read through the comments, and the questions you have posed. You asked why the issue of a supposed patent filed by Todd Fitts has been very controversial. The reason is that Todd has been claiming to various parties that he has a pending patent application in the Philippines, as a result of which his rights are being violated. He was thus implying that the sale of Paleo Wraps was illegal. I wanted to clarify to all that even assuming Todd has a pending patent application, there is no basis for him to claim that the sale of Paleo Wraps is against the law. First, even assuming there is a patent application, there is no right conferred on Todd that would prevent others from selling coconut based wraps. A patent application does not give the applicant any right whatsoever. Second, Todd accused us of violating his alleged patent application. That accusation is baseless since there is no right granted when a patent application is filed. A patent application is simply that, an application. There is no right granted to a patent applicant for the simple reason that there is no guarantee that a patent will issue. What Todd has been trying to impress upon the minds of people is that his rights are violated because he has allegedly filed a patent application in the Philippines. How can there be any violation when an application confers no rights? What is worse is that Todd cannot point to any fact that shows his product is processed in the same way as the Paleo Wraps. Does he want people to believe now that only he has the right to sell coconut based wraps?
When we first launched Paleo Wraps, the filing of our supplier’s patent application had not been finalized, hence the labels did not indicate such. However, our new labels will now indicate such fact of filing the patent application in the Philippines. Our supplier has also taken steps to initiate filing of the application in various countries, including the United States. You are correct, I do not think there can be two patents issued for identical processes or products. This a great point you raised, because it relates to the previous comment of Linda Milkes, who pointed out that there can be similar products that can be sold simultaneously, Coke and Pepsi. Coke’s trade secret for its formula is akin to a patent, but Pepsi can still create and sell a similar product because they have a different process and formula. Our supplier has its own proprietary process and formula for manufacturing the Paleo Wraps, which forms the basis of its patent application.
While the application is pending, our supplier cannot also prevent others from selling coconut based wraps. What has to happen first is the issuance of the patent, and more importantly, a showing that the patent claims have been violated. In this instance, Todd has not even shown that he has a patent, much less a patent in the United States, where we are doing business. Perhaps you should ask Todd why he has never indicated such patent application of his in his website, social media sites, or other marketing materials, and only mentioned such patent application when the Paleo Wraps entered the market.
Todd called me sometime in June 2013 to inform me that he had a pending patent application. I asked him if he could substantiate his claims and he promised to send me documentation about the alleged patent application. Before sending any information, Todd called me a second time several weeks after, and demanding that I enter into a licensing agreement with him. From my perspective, how was I supposed to blindly agree to pay someone fees for a right that could not be established? I immediately explained to Todd that he needed to show me evidence of a patent before I could explore the idea of entering into a licensing agreement with him.
I do not have a problem if Todd does not want to show to me any evidence of his alleged patent application. If he did not spread lies and attack our right to sell Paleo Wraps because of alleged patent application, I would not have needed to see his application. But, my problem is that Todd has directly maligned our efforts to sell Paleo Wraps because of his claim that his patent application is pending in the Philippines, and Todd has stated that we are violating his rights. If he claims that we are supposedly violating his rights, I believe it is only fair for him to present to us what right we are supposedly violating. When I confronted him about this, he claimed that our supplier should be the one to receive the evidence of his patent application. Todd claims that it is no use to show me the patent application because he wants to cut off supply in the Philippines. If that is the case, perhaps the question is why Todd continues to question our right to sell Paleo Wraps if he does not want to show me the basis for his questioning? Should not Todd present to me the reason he claims the sale of Paleo Wraps violates his rights?
With regard to Himalayan salt, it was left off the final version of the product because of the marked increase in sodium content. It was first thought of being an added benefit to the product, but upon testing of the product, the sodium content increased by 15 times! We didn’t know the effect would be so great, but mindful of our market, we ultimately decided the increase in sodium content was too great for our consumer base, and hence it was left off. The videos we posted showed samples of the product during the development stages and so we showed various prototypes.
Thank You,
Heath Squier
Julian Bakery Inc.
One of the things I learned long ago about Heath Squier is that he reacts very quickly. When anyone makes a comment on any blog anywhere on the internet that he believes will hurt Julian Bakery or himself he will post a very fast rebuttal comment as has been evidenced here with his hasty, pithy interview with Gary Collins. He allows no negative feedback on his Facebook and he allows no negative comments on any of his website pages. So Heath, we have waited two days for you to answer the questions posed to you by Carol S. on Tuesday and I would like to know why? They are two very simple questions and we are all waiting for your answers. Have you lost your voice?
I would also like to add a question: If you do have a pending patent on what date was it submitted?
Lastly, I am apologizing because it has become necessary to monitor and approve the “Comments” made here. Not because I would stifle any comment but because I am getting spam so until I figure out how to stop it…I don’t want spam and I don’t wish to subject any of you who signed up to get updates to get them either. Sorry.
I have read all the comments on the Home page and the Julian Bakery page. I don’t have a particular interest in either of the companies mentioned (Julian Bakery or Improv’eat), except I did order the old Julian Bakery bread one time.
I have a couple of questions for Heath Squire. First, it seems to be a big deal to you that Todd Fitts does not have a pending patent and since I don’t see any indication on your packaging that you have patented your wrap, I am wondering; does Julian Bakery have a pending patent on their Paleo Wraps and if they do is it in the United States or the Philippines or both? It seems to me that two companies cannot have a pending patent on the same product.
Also, it seems reasonable that Mr. Fitts, perhaps upon advice of council, hasn’t given you a copy of his pending patent for good reason, since it looks as though you may have been less than forthcoming with accurate information in the past (read the Five Julian Bakery Breads vs Lab Results Compared Side By Side).
Second, you state that you “were toying with the idea of using Himalayan salt because of its benefits but after realizing that it greatly increases the sodium content of the product, we decided to remove it.” The reason I bring it up is because I’ve watched a few Julian Bakery recipe videos and find it curious that you don’t list Himalayan salt as an ingredient in your wraps but in your early recipe videos you have it as a “listed ingredient” while in a later video recipe of your wraps Himalayan salt is just used. What’s the deal with this? I mean, to me it looks like you decided to avoid the appearance that your wrap is an exact duplicate of Mr. Fitts’ wraps. Is that the reason?
Carol S.
Dear Todd,
It is difficult to believe the words of a person whose lies and misleading statements continue to infect the internet and minds of people. The public has seen how you masterfully shift the blame on third parties such as government officials and New Gem’s patent for your failed promises. It really is easy to hide behind your stories of alleged requests for bribes. But don’t you think it is unfair to lay blame on government officials who have no chance to defend themselves in the forum where you have narrated your story? You have also said that New Gem’s patent does not apply to you, stating “We believe their patent does not cover The Pure Wraps since we use different ingredients, techniques and have different outcomes”. But now you reason that you are doing the right thing by withholding the product from your customers, customers who have relied on your empty promises for several months to the detriment of their own business? We have had customers approach us asking for the Paleo Wraps and complaining that you have left them to deal with a lot of lost business because of your continued failure to live up to your promises. If you really believe your product, process, ingredients, techniques are different from New Gem’s products, then you are not in the wrong. You are not violating any laws or infringing on any patents even if you continue to sell your product notwithstanding New Gem’s patent. The only wrong thing you are doing is depriving your customers of the business that you made them believe existed, and which they relied upon because of your actions and statements.
It’s really interesting how well you’ve skirted around the issue of the difference between a pending patent and an issued patent. It will serve you well to stop misleading people into believing you have an enforceable right at the present time. You have already admitted that you do not have a patent, so what is it that you are trying to enforce? You attacked us publicly saying that you have a pending patent and initially making veiled references to us in your posts on the internet about our alleged violation. Kindly explain to the public what right of yours that we are violating. And please add to that an explanation as to why you have targeted us and yet refuse to explain to us the basis of your actions. You claim that it should be our supplier that should receive a supposed “cease and desist” letter, but you continue to question our right to sell. If you insist on questioning our right to sell, please immediately provide us and the world with your basis. I’m also certain others would like to know why you entertained the idea of buying the wraps from us.
I do reiterate that you never mentioned anything about an alleged pending patent when we spoke in December 2012. Your alleged statement about a supposed pending patent is not even relevant to the conversation we had. You will recall that we discussed the idea of reselling your product under a private label arrangement, in which you would produce the product and I would resell under a different brand. You declined the offer at that time because you said you did not have enough supply to fill your own demand. In any event, assuming you have a pending patent application in the Philippines, the same does not prevent anyone else from coming up with a process to create the wraps. Linda Milkes’ comment on this site made reference to a very good point, which you again so deftly ignored, “I don’t understand how they’re preventing Improveat from selling a similar product. After all, there’s Coke and Pepsi. Plus, I recently learned I can make the coconut wraps at home if I buy a food deydrator.” Why is it that Improveat cannot sell a similar product? You continue to answer the question by referencing the existence of the New Gem patent, but you have already declared to the world that your product is not covered by the patent. I also hope you won’t continue to blame government officials who have no opportunity to rebut your statements on your shortcomings.
Lastly, the FDA validated our claims on our product in March 2013 by taking each our products from random batches and sending it to the lab. Additionally they made me sign documents stating the nutritional information was correct. This was once again outlines in my interview here with a retired FDA agent: http://www.garyshealthtips.com/julian-bakery-defends-its-smart-carb-bread-and-paleo-products-an-investigative-interview-with-gary-the-primal-guy/
Thank You,
Heath Squier
Julian Bakery, Inc.
Deborah, thank you for posting Todd’s questions, and welcome them as a way by which the truth can be revealed and expose the fabrications now being circulated. I have answered the questions in order.
Rebuttal to Todd’s statements above.
A. Our products are verified by independent laboratories and we post the results of the tests on our site to ensure that the general public is aware of the accuracy of our products’ nutritional information. In addition, the FDA in March 2013 validated our claims by taking samples from us.
B. My statement that you don’t have a pending patent comes from the fact that you said you would send your pending patent information to prove your claim. This was never done and only excuses were made as to why you wouldn’t send it. I told you then and I will tell you again if you can show that you have an actual patent that will be infringed through the sale of the Paleo Wraps, we can discuss a licensing arrangement.
C. We are fully capable of making our wraps here in the USA and have future plans to do so to increase production. So once again my statement that we can make them in the US is still valid.
Answers For Todd on his 10 questions:
1. Yes, I did I contact them in writing about reselling or private labeling the product. Unfortunately Todd had no product to sell.
2. A pending Patent was not brought up during the December 2012 conversation as I was only looking to resell them or private label them. Todd simply said he could not manufacture enough and keep up with the demand. An alleged pending patent was only brought up when Todd called me last June 2013.
3. Paleo, Inc. is a research and development company. This company is owned by me and its sole purpose is developing Paleo products. My company was able to connect with a supplier in the Philippines that provides the Paleo Wraps for us.
4. We were toying with the idea of using Himalayan Salt because of its benefits but after realizing that it greatly increases the sodium content of the product, we decided to remove it.
5. After talking to Todd in June 2013 he mentioned that he would provide written evidence of his pending patent. This never materialized and he ending up calling me again the beginning of July 2013. I asked him why he provide me evidence and that was when he mentioned he didn’t think it was appropriate to provide me such documentation, and that a letter would be sent to our supplier in the Philippines. I then told him that if he wanted to buy them from us that now was his chance. He said and I quote “I would need to know your exact cost on the wraps your making before I could buy them from you as you’re probably paying too much.” My response was we have a very low price and he need not worry about it. I told him he would need to prove his claim we were infringing on his patent.
6. The sole basis of Todd’s calls to me was his alleged pending patent application in the Philippines, and thus he wanted me to enter into a licensing agreement with his company. Todd knows very well that a licensing agreement presupposes that the existence of an intellectual property right that can be enforced. How can we even discuss a licensing agreement when, 1) Todd’s supposed patent application was filed in the Philippines, and we are selling in the United States, thus his patent would not cover US territory; 2) Todd could not provide evidence that he indeed filed a patent application that covers the Paleo Wraps, in whichever country ; and 3) assuming that he did file such application, that said application will be approved and a patent issued, and would be infringed by the continued sale of Paleo Wraps? When asked for evidence, Todd’s answer was that he would send me documentation within a month. It has been a month, and now he has changed his tune, saying that he cannot provide me documentation because I can do “further damage”. If it is true that Todd filed a patent application, and he is confident that a patent will issue, what damage can we do? An issued patent protects Todd and his stakeholders, and if the Paleo Wraps infringed on his claims, they would be protected. How will that now cause further damage to Todd?
What is interesting is that considering all Todd’s claims about his pending patent application, he did not mark his product with the “Patent Pending” statement, and referencing that it has been filed with the Philippine Intellectual Property Office. I understand that Todd cannot simply indicate “Patent Pending”, since he himself have stated that the application was filed in the Philippines, but by mentioning where it is filed, that would have put third parties on notice of his patent application. If you read the article to which he provided a link, the use of such a statement is very powerful, yet surprisingly he never made any such statement in his product packaging, websites, social media sites, or sales materials.
7. New Gem was respectful enough to notify us in writing of its patent claims, and did not immediately conclude that we are in violation, unlike Todd’s actions. New Gem wanted to inform us of the existence of their patent and to start a discussion on whether its patent claims were being infringed upon by the sale of Paleo Wraps. New Gem, to repeat, has an issued patent, not simply a pending patent application. In response to said letter, our intellectual property lawyer has communicated with New Gem to discuss the matter and to assure New Gem that we have not infringed on their patent claims.
Todd, on the other hand, does not have a patent. He has an alleged patent application that is pending in the Philippines, but he has decided to attack us and claim that we are now illegally selling the wraps and profiting at his expense, which is the opposite of the truth. The fact is that Todd has no patent, and has refused to provide us evidence of his alleged patent application, and if the patent issues, how we can be considered in violation of his claims.
8. This was already covered in my Gary Collins interview here: http://www.garyshealthtips.com/julian-bakery-defends-its-smart-carb-bread-and-paleo-products-an-investigative-interview-with-gary-the-primal-guy/
9. Yes, we have removed comments because people have placed inappropriate and foul language that we feel do not belong on our Facebook page. We welcome positive as well as negative comments from the public, as this is one of our primary ways of understanding our customers and adapt to their needs. Yet, we need to maintain a certain standard of decency.
10. We do not pay or solicit people to state positive things about our company. We do work with writers, bloggers, and many other people to support our marketing efforts to promote our products. Our products are sold and distributed nationwide, which requires a dedicated marketing team. On occasion, we submit our products to various third parties to obtain their independent opinions, which are published for public consumption.
Thank You –
Heath Squier
Julian Bakery, Inc.
Heath,
I posted my questions not Deborah. As expected you continue to directly lie, deceive with half truths and avoid the fact you knew of our pending patent yet chose to disregard it.
Under point A, It is very interesting you say the FDA validated your claims. I am sure they would like to know how they (FDA) validated your claims. I have a pending patent and you were told this by me on December 3, 2012 by phone yet you still went ahead with duplicating it. We had our packaging made before filing our patent and putting pending patent on a package obviously wouldn’t scare away untrustworthy people like you anyway. Make no mistake about it that you will never be able to license from us when it is published. Your current supplier can only license from us if I decide but not you. Yes you are capable of making your product in the US as we are but you will not make them in the US on a commercial scale because of price. Yes NewGem Foods has a published patent which we respect and until it is legally determined the proper ownership we will do the right thing by withholding The Pure Wraps from the market. People can check out yelp by searching on Julian Bakery and see that you did try to bribe people to withhold bad comments and didn’t allow their comments (without foul language) onto your Facebook page. I have even witnessed a person saying on your Facebook page that their comment was deleted (my guess is you deleted that comment by now but not in time before a few witnessed it). We have been told by others their comment was deleted from your Facebook page (without foul language) so it is no surprise the owner of this forum was not able to post on your Facebook page. This is the only forum I know where both sides can be heard and where your lies and deception can be exposed.
You are an expert in deception taking some accurate statements out of context, assuming a different timeline and sprinkling some assumptions that are not accurate to lead people to a false conclusion. I trust the public will see through your techniques.
At this point I don’t expect you to change your ways and this is sad.
Todd Fitts
Founder and President
Improv’eat
Deborah,
I wanted to additionally set some facts straight:
1. A pending patent application does not create any enforceable right. Thus, assuming Todd has a pending patent application in the Philippines, it does not grant him any right to claim that he has a monopoly to produce and sell wraps. Todd cannot prevent any person from making or selling coconut wraps despite a supposed patent application. Even the publication of his supposed patent application does not give rise to any legal right. Only an issued patent can be enforced and protected.
2. Todd says that he is not obliged to legally inform Julian Bakery of the existing patent application. If this is the case, then why take all this trouble trying to malign Julian Bakery on his Facebook posts and this blog site. Otherwise, he should back up his claims that he himself presented to Julian Bakery.
3. Why does Todd have to wait for the publication of his patent application to have his legal counsel send a cease and desist order. Throughout this time, he has claimed that his right is based on his alleged patent application. Now he claims that he has to wait for its publication before he can stop the manufacture of Paleo Wraps. It is obvious that he is just making excuses because no right can be enforced unless a patent is issued.
4. Assuming a patent will issue, much like the situation of New Gem, Todd must be able to substantiate that there is an infringement of his claims.
Todd,
You don’t have a pending or final patent on the wraps so we are not in violation. You failed to provide any evidence of any pending or final patent. I didn’t comment on NewGem as our product does not violate their patent. NewGem product is very different and our patent attorney has reviewed their claim and responded accordingly. Stop trying to mislead people.
Thank You,
Heath Squier
Julian Bakery, Inc.
Heath,
You are talking to me, Deborah-not Todd Fitts. I think since I have allowed you make three posts on this site you should at least reciprocate and allow the three posts I attempted to make on you site available for all to see.
Questions for Heath Squier of Julian Bakery regarding “his” Paleo coconut wraps and his allegations
I believe it is critical that companies and especially those providing for our needs in the form of food can be trusted. It is well known by many that some companies have not properly labeled food, not disclosed all ingredients or have made dishonest claims about their food in order to protect profits at almost any cost. Please know Improv’eat was founded as a profession to serve instead of a business just wanting to sell for the highest profit possible. I am not against profit but it must be accomplished by providing in a legal and ethical way honest, wholesome, properly labeled life enhancing food that does not harm people. There have been times Improv’eat could have caved to greed or fear when tempted and tested but my belief is that is how small problems become big problems. Our marketing is accomplished through our service, credibility and word-of-mouth by offering a high standard of life enhancing food. We do not pay or provide other types of benefits to people to say good things about Improv’eat or endorse The Pure Wraps to give the public the perception of an independent opinion. This keeps our costs low which benefits those who really are in need of life enhancing food and makes us rely upon our service and credibility. Furthermore, we are a trust yet verify type of company and therefore we would be hypocritical if we did not expect this verification from the public. Therefore, I ask that the public trusts what I say here is true and accurate but understand your right to verify and confirm if it is true.
Heath Squier of Julian Bakery has now stated that “You (Improv’eat and/or Todd Fitts) don’t have a pending or final patent on the wraps so we (Julian Bakery) are not in violation.” Please know this is a false statement and once the patent is published we can prove it for the public to verify. If we were to show Heath Squier of Julian Bakery our pending patent he could do further damage to Improv’eat with that detailed information. To learn more about pending patents and Heath’s deception regarding them please visit this 1 page http://www.patentechnologies.com/images/Patent_Pending_LM_Website.pdf. However, we will need to provide proof of the patent once published to the company Heath Squier has manufacturing a near duplicate of our coconut wraps called The Pure Wraps. You can check prior You Tube videos from Paleo Wraps/Julian Bakery where they were promoting coconut wraps which are exact or nearly exact to The Pure Wraps having the same ingredients and the same size. The Paleo Wrap website now even claims they were created by Paleo Inc. which is misleading people when it is more accurate to say they duplicated The Pure Wraps almost exactly after being told by me (Todd Fitts Founder and President of Improve’eat) on December 3, 2012 that there is a pending patent. Afterwards, Heath still asked to be a retailer for The Pure Wraps without his brand name. He provided us his resale certificate to begin the process after being fully aware of our pending patent.
In late June 2013, I called Heath to once again inform him of our pending patent. He began to deny and then tried to deceive me by saying he would make his product in the US or license from us and wanted to see our pending patent. I told Heath I would be in touch after receiving legal advice. After receiving advice about our pending patent I was advised to only notify his manufacturer in the Philippines of the violation once the patent is published. Since Julian Bakery does not manufacture his own coconut wraps, there is no reason to show the details of our patent to him especially prior to it being published. Once a patent is published then a cease and desist order can be sent to his manufacturer. Therefore, I called Heath the last week of June 2013 and he once again said he would either license The Pure Wraps from me or make his product in the US. Not wanting to be made a fool again by his verbal promises, I told him he must put it in writing given my past experience with him in conjunction with his reputation. He never put this in writing during the timeline promised and at that point I realized he was not sincere and was not willing to back up his verbal promises. This answers his question as to why I will not show the pending patent for coconut wraps to Heath and that is because I do not trust him and have verified his reputation as being untrustworthy.
Below are 10 questions for Heath. If he does not answer them it is because they would catch him in his web of lies. If he answers them in any dishonest way, I have written evidence to prove some of his statements are false or deceiving. Hopefully our credibility is helpful to those from the outside making their own judgment calls. He must stop with his deception and outright lies and I must remain hopeful Heath will realize there is a better way, which may provide peace for him in the long term. It will be good for him, his company and those who may consume the food he offers.
Questions for Heath:
1)Did you ask to private label The Pure Wraps in December of 2012?
2)After you were told The Pure Wraps had a pending patent and private labeling was not offered at that time, did you ask to become a retailer by providing your resale certificate to Improv’eat?
3)Who owns Paleo Inc. and what do they mean when they say Paleo Inc created Paleo Wraps?
4)Did the early version of “your” Paleo Wraps have the exact ingredients as The Pure Wraps which included Himalayan Salt and are a similar size (proportions can vary of course and sizes will never be exact)?
5)Did you, Julian Bakery or a representative of Julian Bakery or Paleo Inc. ever contact a retailer of The Pure Wraps and write in essence Improv’eat was looking to buy Paleo Wraps from Julian Bakery so the retailer of The Pure Wraps might as well buy Paleo Wraps from Julian Bakery? Isn’t that misleading and deceptive since it is not true?
6)Are you 100% sure a pending patent can be searched and found? Published patents can be found but do pending patents have the necessary protection of not being in the public domain during their review? If yes, how can you then expect to find a pending patent or think it is appropriate to receive proof of it and its details for your review?
7)Just because you responded to NewGem Foods does that mean you are not legally in violation of their published patent?
8)Why should we believe you are now not misleading, deceiving or lying to us as you have in the past?
9)Have you ever taken down any negative comments from your Julian Bakery or Pale Wrap Facebook pages?
10)Has anybody in the last 2 years received any benefit (direct or indirect) whether it be in the form of cash or not from you or your company to say good things about you, Julian Bakery or Paleo Wraps?
It will speak volumes if you ignore these questions that you undoubtedly will view.
Passionately,
Todd Fitts
Founder and President
Improv’eat
Deborah,
I wanted to correct the inaccuracies on your site about me and the Julian Bakery.
1. You are absolutely right we did have a Smart Carb Bread that was inaccurate because
of software testing. My parents used software calculations to create the original Smart
Carb bread back in 2008. Thankfully you and Jimmy Moore brought the problems
with our old Smart Carb formula to me and I have corrected them.
Author Gary Collins did an in depth interview and investigation on what happened.
We want to thank you for giving us a format for testing all our products today. You
helping us refine our products to be 100% nutritionally accurate. We proudly say
lab verified on all our products. Here is the link to Gary Collins Interview outlining
why we changed our product.
http://www.garyshealthtips.com/julian-bakery-defends-its-smart-carb-bread-and-paleo-products-an-investigative-interview-with-gary-the-primal-guy/
2. Our products have been lab verified by the FDA, Medallion Labs (Owned BY General Mills, FDA Labeling Consultant, Whole Foods Market and many other regulatory agencies.
3. All of our products are 100% Nutritionally Accurate.
4. You know we no longer make the products that were nutritionally inaccurate.
5. Your assertion the Paleo Bread may be wrong is simply misleading.
6. The lab test and nutritional panel and information you posted on blood sugar
is all old and out of date and is no longer relevant.
7. Yes, we do have poor Yelp reviews but we have hundreds of thousands of customers
and are going to have some unhappy ones who not only post on Yelp but do file with the
BBB.
8. We only make six breads and all are 100% nutritionally accurate.
9. YouTube Videos showing our bread as a sponge is our 1st revision of the new Smart Carb Bread
that obviously did not go well. We changed it again and got new lab testing in December 2012 and released the 2nd revision in Feb 2013. See Lab Test: http://www.julianbakery.com/wp-content/uploads/2012/08/Smart-Carb-Labs.pdf
10. Regarding our Wraps – Yes, you are correct we did have a few versions of wraps. We only sent our coconut wraps to test. You of course are more than welcome to test them to verify as obviously we
have changed how we launch products as is outlined in this interview: http://www.garyshealthtips.com/julian-bakery-defends-its-smart-carb-bread-and-paleo-products-an-investigative-interview-with-gary-the-primal-guy/
11. Your comparison of me to Bernie Madoff is simply misleading once again as is the notion that Nathan Curtis (Paleo Nate) is the same person as Dan Lombardi our Primal4life blogger. Dan runs http://www.Primal4Life.com and Nathan runs http://www.PaleoNate.com
12. We don’t have any false advertising and backup our claims with Lab Verified products. We now put the lab test online for people to see.
13. It has come to our attention that Improveat has attempted to undermine our ability to promote and sell the Paleo Wraps. We understand that Improveat is claiming that it has a patent application pending in the Philippines that allegedly covers the Paleo Wraps. Several weeks after the Paleo Wraps were introduced to the market, we were contacted by Improveat alleging that it had a patent application that prevents us from selling the Paleo Wraps, without explaining how the Paleo Wraps infringed on any intellectual property right. Surprised by this allegation, we immediately asked the company to produce information about the alleged patent application to confirm: 1) the existence of the alleged application; and 2) the claim(s) stated in the patent application. However, Improveat tried to explain that it would take one month to produce the information we requested. Before providing us any of the requested information, Improveat contacted us a second time, insisting that we sign a licensing agreement with said company, despite the fact that there was no documentation showing that Improveat had a patent issued by the US Patent and Trademark Office, or the alleged patent application. We had to reason with Improveat that we could not enter into any licensing agreement when no evidence of an issued patent could be produced.
Prior to the launch of Paleo Wraps, our supplier conducted a search in the Philippines of any existing patents or patent applications that would cover the Paleo Wraps. Nothing from the extensive search gave us reason to believe that selling the Paleo Wraps would violate the intellectual property rights of third parties. More importantly, our supplier has filed a patent application to protect, among others, its proprietary process of producing the Paleo Wraps. Our supplier has a patent now pending before the Intellectual Property Office of the Philippines, and has initiated application for protection in various markets, including the USA.
We take the allegations of Improveat very seriously, and respect the intellectual property rights of third parties. Nevertheless, we feel it is necessary to do business based on facts, and hence the need to clarify the present confusion.
_______________
I will give credit where it is due and you did point out our old Smart Carb Bread formula was wrong. We corrected and created a new formula and want to thank you for giving us the proper format to create amazing, high quality products that are all lab verified and nutritionally accurate. I wanted to take the time and simply correct the misleading information on this page by actual fact as it only hurts the consumers, our business, our employees, and my family when inaccurate information is presented.
Thank You,
Heath Squier
Julian Bakery, Inc.
I am in receipt of a generic letter sent from Heath Squier, to who knows how many stores, on Julian Bakery letterhead. This PDF letter is identical to what Heath has written above on this blog. Since I don’t have the foggiest idea how to put a PDF into my response I am inserting it below the Paleo Wraps picture at the end of this page. Please take a quick look-see.
Heath Squier has deleted thousands and thousands of posts to his many websites and Facebook pages. He has decided to post here and under no circumstances would I delete it.
Todd Fitts was contacted by the store and wrote this to me.
Deborah,
1) I personally spoke with Heath December 2012 when he wanted to license our coconut wraps and he was told there is a pending patent so being surprised about a pending patent from us is deceptive at the very least.
2) We will notify Julian Bakery’s manufacturer about our patent when published which is legally required for a cease and desist order. This is the most effective and safest method to follow and I told Heath that is how he will find out about our patent since we don’t need to legally inform Julian Bakery. Sending our patent to Heath would invite him to further harm our company by viewing the details of our patent. It is best we stop the manufacturing because without it marketing does not matter. Our patent attorney has advised us of the proper legal steps for protection.
3) Heath was told he would need to put in writing that he was willing to either sign a license agreement or make Paleo Wraps in the US as he offered more than once. Since he did not respond on time as he promised and after my research of his company, we are no longer willing to consider offering Julian Bakery a license agreement given their unethical practices.
4) Just because Heath could not find evidence of a patent not published is no surprise. I could not find our patent that has not been published and our patent attorney said this is part of the protection. Once a patent is published we will have legal protection because it is in the public domain. If they filed a pending patent it was filed after our pending patent and they may be surprised to learn there are claims with or without using salt. Also since coconut wraps have been in the market in the US for some time they will have a hard time receiving protection of a recently filed patent in the US. Furthermore, there is prior art for our pending patent that will be exact or almost as exact as the Paleo Wraps and therefore not patent-able for them. See the following link under # 3 and #4 for more information about this: http://www.ipwatchdog.com/2012/02/10/the-law-of-recipes-are-recipes-patentable/id=22223/
5) He has not mentioned the NewGem Foods published patent and receiving a letter from them believing Julian Bakery may have violated it. If they respect intellectual property rights they would take NewGem Foods/USDA and our pending patent seriously.
Deborah, I believe you have other facts about Julian Bakery already covered. We are in this to serve for the long term and hopefully the public respects our principles.
Sincerely,
Todd A. Fitts, CFA (800) PURE-516 ext. 2
6760 Jimmy Carter Boulevard Suite 110 Peachtree Corners, GA 30071 http://improveat.com