This company’s pasta products are perhaps the most successfully falsely advertised low carb foods on the market today. They have permeated literally everywhere. I say falsely advertised because the actual FDA required nutritional label is correct. The label indicates 36g net carbs per 56g serving. The problem is the advertised “protected carbs”.
To be continued…On July 22, 2013 a class action lawsuit was filed against the makers and sellers of Dreamfields Pasta for false advertising. Please see Mirakay et al. v. Dakota Growers Pasta Co., Inc. et al., Case No. 13-cv-04429, D. NJ. Only the first 48 pages need be perused and you will get the gist of things.
Law360, New York (April 15, 2014, 12:39 PM ET) — Post Holdings Inc. unit Dakota Growers Pasta Co. has agreed to spend $7.9 million and change the labeling on Dreamfields Pasta to settle class claims of falsely hawking the brand as containing fewer digestible carbohydrates than traditional pasta, according to settlement papers filed Monday.
Consumers will be reimbursed for Dreamfields purchases dating back to February 2004 under the terms of the deal, with overall claims capped at $5 million. Dakota will not oppose a $2.9 million fee award for the plaintiffs attorneys that will be paid…
Here’s the real deal. If the FTC issued a cease and desist for Dreamfields falsely advertised packaging information (this is the job of the FTC after all) no one would pay any attention because the product and its recognition factor have become so great. Many people have been purchasing this product for years and don’t give the packaging and what is says another thought. You are at the grocery, you need pasta, you pick up a box of Dreamfields and you throw it in your cart.
“Protected Carbs”? Dr. Andreas Eenfeldt aka The DietDoctor pretty well sums things up: http://www.dietdoctor.com/the-dreamfields-pasta-fraud Does anyone out there know what a “Protected Carb” is? I will tell you…it’s crap. “Protected Carbs” is something Dreamfields made up…a fanciful pie in the sky if pigs could fly hoax, or as the good Doctor might put it “another fairy tale”. Dreamfields has been poisoning diabetics one portion (or more likely two) at a time for nearly 10 years.
Take a good look at the FDA required nutritional facts label. Just the facts ma’am. Nowhere in the actual required label does it show or say anything about “protected carbs”. That stuff is off to the side and as we all should know a food company may say any fanciful or lying through their teeth thing they want to anywhere on a package outside of the nutrition label and Dreamfields has certainly taken full advantage of this.
If you are eating these products you are smokin’ a pipe dream and delusion is the name of your game. It is my best guess you are eating about double (112g) the measly two ounce (56g) portion stated on the label as a serving and taking in somewhere north of 70g net carbs. For Pete’s sake if you want to eat pasta, by all means eat it but why not buy a less expensive pasta? It is pretty much all the same. I have made scratch pasta many, many times and there are 3 basic ingredients: Semolina Flour, Egg, and a Pinch of Salt.
Make up your own mind which you would like to eat because pasta is pasta is pasta whether it is falsely advertised Dreamfields with a couple of FrankenFood ingredients added or Barilla, Ronzoni, De Cecco, American Beauty, or Creamette.
This is a paper regarding Dreamfields Pastas published with the ncbi (National Center for Biotechnology Information which is part of the U.S. National Library of Medicine) in conjunction with the nih (National Institutes of Health and Human Services), and an agency of the U.S. Department of Health. Frank Q. Nuttall, MD, PHD,1,2 Mary C. Gannon, PHD,1,2,3 and Heidi Hoover, RD, M http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3024385/
Shelley Schlender interview with Nuttall/ Gannon on Dreamfields http://www.meandmydiabetes.com/2012/10/13/nuttall-gannon-dreamfield-pasta-low-carb-maybe-not-interview-includes-transcript/
If ever you have the time, and I mean a long time, read the information listed here http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=8128977.PN.&s2=20120306.PD.&OS=PN/8128977+AND+ISD/3/6/2012&RS=PN/8128977+AND+ISD/3/6/2012 This patent took them from the filing date of October 18, 2004 until March 6, 2012 and it means nothing. Anyone who has the money and enough time can get a US patent and that is all it is-a patent. It does not mean it is low carb or has anything called “protected carbs”. A patent protects you from another company making essentially the same product and why would anyone infringe on this patent ( See Breaking News at bottom of Julian Bakery Page regarding real patent infringement) when mankind has been making pasta since the late 1200′s and some say even before this. As you scroll through the above it is so much attorney science psycho babble and it looks as though they may not be listing all of the ingredients they are using. If you get to it, it appears they may be using some of those Frankenfoods I will talk about.
You can also Google Patent # 38898908 to read even further.
If you don’t (or can’t) read all of the report at least read the garbled crapola in The Summary Of The Invention. This will give you a good idea of what is in these products. They talk of a “Food Film Network” and I ask you what is a “Food Film Network”? Google that and see what you come up with-I can’t find anything but Dreamfields garbola.
Dreamfields President Mike Crowley speaks gobbledygook with Jimmy Moore http://livinlavidalowcarb.com/blog/dreamfields-president-mike-crowley-we-stand-behind-the-nutritional-claims-of-our-product/10785 There are three 15 minute pod casts. This guy is so, so full of it. A fraudster if ever I heard one. Maybe we should think of this fella as Peter Madoff, “Bernie’s” brother. This picture of Dreamfields pasta is a stylized plastic model and about as real as “protected carbs”.
To this day Dreamfields has not done or published any studies using diabetics.
You can listen (ad nauseum) to Mike Crowley, celebrity chefs, diabetic dieticians, and others anywhere on the internet touting the benefits of Dreamfields but you should ask yourself this question: Are these people being paid somehow? Rachael Ray is one endorser and she is paid for every product she touts and there are many…Dunkin Donuts anyone?
This is a list of the top 10 Celebrity Chefs earnings for 2011-notice where Rachael Ray fits in and you can bet she (or any of the others) gets paid for everything that comes out of their mouths regarding any product. Its MONEY, MONEY and more MONEY and yes, MONEY truly does have a voice of it’s own.
1: Gordon Ramsay, $38 million
2: Rachael Ray, $25 million
3: Wolfgang Puck, $20 million
4: Paula Deen, $17 million
5: Mario Batali, $13 million
6: Alain Ducasse, $12 million
7: Todd English, $11 million
8: Nobu Matsuhisa, $10 million
9: Bobby Flay, $9 million
10: Guy Fieri, $8 million
At one time I was going to have these products lab tested and then realized; they are not falsely labeled, only falsely advertised. I have done what many others before me have done-I have tested them on myself.
I want to emphasize that I DO NOT inject insulin and I DO NOT take any diabetic drugs which in my opinion makes me a perfect guinea pig to test any supposed low carb product.
After eating 56g (recommended serving size) notice how very slowly my blood glucose levels came down-6 hours. I don’t know about you and the carbs may be “protected” but me, I don’t feel so protected. The way to stay protected?…don’t eat Dreamfields pastas.
Think Dreamfields doesn’t target diabetics?-Well think again. This is an ad directed at me on Google: Yummy Pasta for Diabetics www.dreamfieldsfoods.com/Coupon Dreamfields Taste Will Win You Over Low Glycemic Pasta, Only 5g Carbs This link is no longer active.
And oh yeah, September 16th, 2013 it was announced that Post Holdings (your basic Post Toasties) is buying Dakota Growers for 370 million dollars, not exactly peanuts. http://www.reuters.com/article/2013/09/16/glencore-dakota-growers-idUSWLA007NV20130916 I wonder if the new Post cereals will be made from Dreamfields “special protected carbs” process now.
Why didn’t the FTC go after this company years ago?
It seemed to me it was inevitable, that at some point, a lawsuit would be filed.
Dr. Andreas Eenfeldt, Jimmy Moore, and Laura Dolson are all cited in the lawsuit and I have contacted the law firm with my own information.
Ronald Reagan famously said, “Trust but Verify”. At the signing of the INF Treaty, his counterpart Mikhail Gorbachev responded: “you repeat that at every meeting,” to which Reagan answered: “I like it”…I like it too.
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