Tag Archives: false advertising

NY Bagel Company-Snacks For Life

NY Bagel Co Islandia Low Carb EverythingNot long ago while on the website www.snacksforlife.com I found a low carb bagel being sold.  I ordered these bagels along with their sugar free brownies and had them tested.  The bagels, made by NY Bagel Company in Islandia, NY
http://www.nyauthenticbagels.com/ tested about 5 times the stated carbs.  Under Bagels they list and show pictures of 11 bagels.  Under Low Carb Bagels are identical pictures of the same 11 bagels.  I had a very cordial conversation with Stacy and she immediately took the bagels off the website.  I was afraid to eat a whole bagel so I weighed and ate 56g.

She seemed quite surprised that her brownie manufacturer (?) was still using a kosher symbol on the labels as they had not been kosher for a long time.  You do have to wonder how any company could be selling multiple products (including company president Robin’s signature first cookie, the Oatmeal Raisin with 37g net carbs), with your name on it and not see that a kosher sign was still being used. In the New York area being Kosher is a big deal but it is very expensive-Stacy told me close to $10,000 per year. She did assure me this labeling would be changed.  The brownies tested pretty close to what the label stated but…you are supposed to, ready?…cut this small brownie into two microscopic portions.  I’m thinking that most people are eating the whole brownie at one time which may cause some problems.  They have so much maltitol in them as to boggle the mind.  Maltitol, Maltitol Syrup, and then Maltitol in the chocolate chips are the first, second, and third listed ingredients in these brownies.  Eat at your own risk.  I did not personally test this product because of its Maltitol content.

If you have never eaten anything made with maltitol, better not to start.  This sugar alcohol is one of the absolute worst (and cheapest) sugar alternatives. It causes terrible gas and bloating and can cause severe cramping and diarrhea.

I want to emphasize that I DO NOT inject insulin and I DO NOT take any diabetic drugs which in my opinion makes me a perfect guinea pig to test any supposed low carb product.

NY Bagel NoCrash

April 16, 2013 Purchased From Snack For Life

I will be filing an FDA complaint regarding the NY Bagel Company.

Ronald Reagan famously said, “Trust but Verify”.  At the signing of the INF Treaty, his counterpart Mikhail Gorbachev responded:  “you repeat that at every meeting,” to which Reagan answered:  “I like it”…I like it too.

Nothing To FearPancreas On Hip

Dreamfields or Nightmares

Dreamfields Pasta

This company’s pasta products are perhaps the most successfully falsely advertised low carb foods on the market today.  They have permeated literally everywhere.  I say falsely advertised because the actual FDA required nutritional label is correct.  The label indicates 36g net carbs per 56g serving.  The problem is the advertised “protected carbs”. To be continued…On July 22, 2013 a class action lawsuit was filed against the makers and sellers of Dreamfields Pasta for false advertising.  Please see Mirakay et al. v. Dakota Growers Pasta Co., Inc. et al., Case No. 13-cv-04429, D. NJ.  Only the first 48 pages need be perused and you will get the gist of things.

HUGE NEWS!   Dreamfields Low-Carb Pasta Maker Reaches $8M Class Action Settlement

Update: 07/16/14 To file your claim go to www.dreamfieldssettlement.com

 Law360, New York (April 15, 2014, 12:39 PM ET) — Post Holdings Inc. unit Dakota Growers Pasta Co. has agreed to spend $7.9 million and change the labeling on Dreamfields Pasta to settle class claims of falsely hawking the brand as containing fewer digestible carbohydrates than traditional pasta, according to settlement papers filed Monday.  For Complete Text Please See PDF  Dreamfields Pasta Lawsuit 

Consumers will be reimbursed for Dreamfields purchases dating back to February 2004 under the terms of the deal, with overall claims capped at $5 million. Dakota will not oppose a $2.9 million fee award for the plaintiffs attorneys that will be paid..and here is the link to the Preliminary Settlement and Brief.  It’s a doozie.  All you people who were poisoned for years?…you can get back 29.85.  This was probably not your finest health investment. http://pdfserver.amlaw.com/nlj/pasta-deal.pdf

New Dreamfields LabelOld Dreamfields Label

 A huge problem as I see it. Can you see the difference in the labels? Not much and I seriously doubt most others will either. Click on the pictures and have a good look for yourself. The label on the left is the new one (13.25 oz.) and the label on the right is the old one (16 oz.) and apparently they are still allowed to call the pasta “Healthy Carb Living” which is absolutely disgusting. Dreamfields is allowed to use the same colorful packaging, it is still familiar to past customers, and “Healthy Carb Living” is attractive to any new prospective customer. How many millions of diabetics who eat this s*#t will continue? How many newly diagnosed diabetics (5,200 daily) will be drawn to this product? How many diabetics will never hear about the all but settled class action lawsuit? My guess…not many which means a whole lot of people (old and new) will continue poisoning themselves with this product. Dreamfields packaging is called “Product Recognition” (or branding) and boy oh boy is it so very important to every company.  Think McDonald’s yellow arches, Apple’s apple, Nike’s swoosh or Twitter’s bird. We all know and recognize these logos and it is my opinion the lawsuit missed this completely. On purpose? I don’t know and one can only hope not.

McDonald's LogoApple LogoTwitter Bird LogoPepsi LogoStarbucks LogoCoka Cola LogoNike Swoosh LogoBP Logo

 

 

    Dreamfield Low Carb Fiction“Protected Carbs”?  Dr. Andreas Eenfeldt aka The DietDoctor pretty well sums things up:  http://www.dietdoctor.com/the-dreamfields-pasta-fraud  Does anyone out there know what a “Protected Carb” is?  I will tell you…it’s crap.  “Protected Carbs” is something Dreamfields made up…a fanciful pie in the sky if pigs could fly hoax, or as the good Doctor might put it “another fairy tale”. Dreamfields has been poisoning diabetics one portion (or more likely two) at a time for nearly 10 years. Dreamsfields Linguine Nutritional LabelTake a good look at the FDA required nutritional facts label.  Just the facts ma’am.  Nowhere in the actual required label does it show or say anything about “protected carbs”.  That stuff is off to the side and as we all should know a food company may say any fanciful or lying through their teeth thing they want to anywhere on a package outside of the nutrition label and Dreamfields has certainly taken full advantage of this. Pipe DreamIf you are eating these products you are smokin’ a pipe dream and delusion is the name of your game.  It is my best guess you are eating about double (112g) the measly two ounce (56g) portion stated on the label as a serving and taking in somewhere north of 70g net carbs.  For Pete’s sake if you want to eat pasta, by all means eat it but why not buy a less expensive pasta?  It is pretty much all the same.  I have made scratch pasta many, many times and there are 3 basic ingredients:  Semolina Flour, Egg, and a Pinch of Salt. Barilla LabelMake up your own mind which you would like to eat because pasta is pasta is pasta whether it is falsely advertised Dreamfields with a couple of FrankenFood ingredients added or Barilla, Ronzoni, De Cecco, American Beauty, or Creamette. This is a paper regarding Dreamfields Pastas published with the ncbi (National Center for Biotechnology Information which is part of the U.S. National Library of Medicine) in conjunction with the nih (National Institutes of Health and Human Services), and an agency of the U.S. Department of Health.  Frank Q. Nuttall, MD, PHD,1,2 Mary C. Gannon, PHD,1,2,3 and Heidi Hoover, RD, M http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3024385/ Shelley Schlender interview with Nuttall/ Gannon on Dreamfields http://www.meandmydiabetes.com/2012/10/13/nuttall-gannon-dreamfield-pasta-low-carb-maybe-not-interview-includes-transcript/ If ever you have the time, and I mean a long time, read the information listed here http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=8128977.PN.&s2=20120306.PD.&OS=PN/8128977+AND+ISD/3/6/2012&RS=PN/8128977+AND+ISD/3/6/2012  This patent took them from the filing date of October 18, 2004 until March 6, 2012 and it means nothing.  Anyone who has the money and enough time can get a US patent and that is all it is-a patent.  It does not mean it is low carb or has anything called “protected carbs”.  A patent protects you from another company making essentially the same product and why would anyone infringe on this patent (See Breaking News at bottom of Julian Bakery Page regarding real patent infringement) when mankind has been making pasta since the late 1200’s and some say even before this. As you scroll through the above it is so much attorney science psycho babble and it looks as though they may not be listing all of the ingredients they are using.  If you get to it, it appears they may be using some of those Frankenfoods I will talk about. You can also Google Patent # 38898908 to read even further. If you don’t (or can’t) read all of the report at least read the garbled crapola in The Summary Of The Invention.  This will give you a good idea of what is in these products.  They talk of a “Food Film Network” and I ask you what is a “Food Film Network”?  Google that and see what you come up with-I can’t find anything but Dreamfields garbola.

Dreamfields Food StylingDreamfields President Mike Crowley speaks gobbledygook with Jimmy Moore http://livinlavidalowcarb.com/blog/dreamfields-president-mike-crowley-we-stand-behind-the-nutritional-claims-of-our-product/10785  There are three 15 minute pod casts.  This guy is so, so full of it.  A fraudster if ever I heard one.  Maybe we should think of this fella as Peter Madoff, “Bernie’s” brother.  This picture of Dreamfields pasta is a stylized plastic model and about as real as “protected carbs”.

Rachael RayTo this day Dreamfields has not done or published any studies using diabetics. You can listen (ad nauseum) to Mike Crowley, celebrity chefs, diabetic dieticians, and others anywhere on the internet touting the benefits of Dreamfields but you should ask yourself this question:  Are these people being paid somehow?  Rachael Ray is one endorser and she is paid for everyMoney Where Your Mouth Is product she touts and there are many…Dunkin Donuts anyone? This is a list of the top 10 Celebrity Chefs earnings for 2011-notice where Rachael Ray fits in and you can bet she (or any of the others) gets paid for everything that comes out of their mouths regarding any product.  Its MONEY, MONEY and more MONEY and yes, MONEY truly does have a voice of it’s own.

  1. Gordon Ramsay, $38 million
  2. Rachael Ray, $25 million
  3. Wolfgang Puck, $20 million
  4. Paula Deen, $17 million
  5. Mario Batali, $13 million
  6. Alain Ducasse, $12 million
  7. Todd English, $11 million
  8. Nobu Matsuhisa, $10 million
  9. Bobby Flay, $9 million
  10. Guy Fieri, $8 million

At one time I was going to have these products lab tested and then realized; they are not falsely labeled, only falsely advertised.  I have done what many others before me have done-I have tested them on myself.

I want to emphasize that I DO NOT inject insulin and I DO NOT take any diabetic drugs which in my opinion makes me a perfect guinea pig to test any supposed low carb product.

chart_11

June 2, 2013 Purchased From Albertsons

After eating 56g (recommended serving size) notice how very slowly my blood glucose levels came down-6 hours.  I don’t know about you and the carbs may be “protected” but me, I don’t feel so protected.  The way to stay protected?…don’t eat Dreamfields pastas. Think Dreamfields doesn’t target diabetics?-Well think again.  This is an ad directed at me on Google: Yummy Pasta for Diabetics‎ www.dreamfieldsfoods.com/Coupon Dreamfields Taste Will Win You Over Low Glycemic Pasta, Only 5g Carbs  This link is no longer active.

And oh yeah, September 16th, 2013 it was announced that Post Holdings (your basic Post Toasties) is buying Dakota Growers for 370 million dollars, not exactly peanuts.  http://www.reuters.com/article/2013/09/16/glencore-dakota-growers-idUSWLA007NV20130916  I wonder if the new Post cereals will be made from Dreamfields “special protected carbs” process now. Why didn’t the FTC go after this company years ago? It seemed to me it was inevitable, that at some point, a lawsuit would be filed. Dr. Andreas Eenfeldt, Jimmy Moore, and Laura Dolson  are all cited in the lawsuit and I have contacted the law firm with my own information.

Ronald Reagan famously said, “Trust but Verify”.  At the signing of the INF Treaty, his counterpart Mikhail Gorbachev responded:  “you repeat that at every meeting,” to which Reagan answered:  “I like it”…I like it too.

Hiding In Plain SightDust In The Wind

 

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Julian Bakery and Heath Squier The “Bernie Madoff” of the Low Carb Internet Scam Artists

Julian BakeryLike all true diabetics I went onto the internet trying to find a “recipe” for low carb bread.  Anywhere and everywhere I went ads popped up for Julian Bakery and the absolute natural thing to do was, at some point, click on one.  My first thoughts were to look at the ingredients to see if I could re-create a bread of my own.  Pretty much my working life had been dealing with food in one way or another.  The ingredients, which may have looked Greek to many, looked very high carby to me.  Their Smart Carb #1 original ingredients listed as:   Fresh Ground Whole Grain Wheat, Sprouts of Kamut, Spelt, Rye, Lentils, Sesame Seeds, Millet, Quinoa, Amaranth, Ground Flaxseed, Wheat Bran, Oat Bran, Eggs, Undenatured Whey Protein Isolate (90%), Chicory Root (Inulin Fiber), Wheat Gluten, Yeast & Sea Salt.  Other breads listed Teff, Brown Rice Flour, (and many more) all extremely high in carbohydrates.

The first thing I did was visit the Bob’s Red Mill website and make a chart of the carb content in 1/4 cup of each ingredient. Please See Here  (How lucky am I that I live in Portland, OR the home of Bob’s.  I have been there and what a spectacular place).  I then took an educated guess as to the amount of each ingredient that might be in the breads’ compositions and came to a far different conclusion as to the stated carb counts on the nutritional labels.

For additional reading to see the numerous ways the Julian Bakery has been lying to you:

Here is a YouTube Video of my own Moldy Paleo Bars.

Late Breaking News. A giant of the shipping industry has had to sue Julian Bakery for $241,274.27 Court Docs here FedEx vs Julian Bakery

The FDA has stepped in…again.  This time with a warning letter http://1.usa.gov/1t2SH7N regarding…you guessed it…more falsely labeled breads. They have four Paleo breads and two Carb Zero breads that are now under suspect according to the FDA. So, let’s hope the Julian Bakery Paleo Breads are all but toast.

Julian Bakery ScamI suspect the ingredients in their “Paleo Coconut” and “Paleo Almond” breads, but at this time the technology does not exist to test for a particular ingredient that is being used.  The reason for this suspicion:  Coconut flour has a very pungent, sweet, and distinctive taste and smell and neither of these products have the slightest odor or taste of coconut.  Any of you who have used coconut flour know this.  It takes very little flour to get that sweet coconutty smell.  If you dare, try it for yourself and see if you get any hint of the taste or smell of coconut.

JB BreadI stewed about all of this for several weeks with my own suspicions when I came across a website where Jeff Roaderick, a friend of the site author Shelley Schlender, did a blood glucose test on himself with Julian Bakery’s most famous product-Smart Carb #1 bread.  Please spend the 3 minutes to see what happened to him.  This is what happens to an insulin dependent diabetic when the carb count is falsely listed.  This is such an interesting story. Jeff Roaderick vs Julian Bakery’s SmartCarb #1 Bread  There is also a terrific dialog between Shelley and Heath Squier, the owner of Julian Bakery and I highly urge you to read it.

LghtbulbA light-bulb moment:  I had found something I could do; test my own blood glucose levels with this same bread.  I hiked over to my local Whole Foods Market, purchased a loaf, and on May 19th, 2012 I tested 2 slices of the Smart Carb #1 bread with its supposed 1g net carb.  As I said on the home page my blood sugar went from a fasting 106 to a high of 249.  Yikes!  I got so angry I was nearly beside myself.  As you look at the graph notice an 11:15 reading just before lunch.  I had crashed at 76.  At the time, being an uninformed fool, I thought oh good at least it came down nicely-but now I know this is not a good thing-blood sugar way up then way down-crashing-definitely not good.

I want to emphasize that I DO NOT inject insulin and I DO NOT take any diabetic drugs which in my opinion makes me a perfect guinea pig to test any supposed low carb product.

chart_1

May 19, 2012 Purchased From Whole Foods Market

Julian Bakery Scam

Julian Bakery was poisoning diabetics one slice of bread at a time, day by day, week by week and year by year.

There had been much suspicion and many blogs regarding the “net” carb contents in the Julian Bakery breads.  I took the bull (bread) by the horns and had it tested by Exova Laboratories which happens to have a lab located right here in Portland, OR.  The results surprised even me.  Each 42g slice contained 14g net carbs and since I tested 2 slices at a supposed 2g net carbs I truly felt I had been poisoned.  Not poisoned as in arsenic which does the trick rather more quickly but poisoned never-the-less.  Any diabetic eating these breads was being poisoned one day and one slice at a time. The result of my testing and FDA complaints; these original 21 breads are no longer available. YEA!  21 Now Defunct Julian Bakery Breads

Every reviewer on their website was raving and gushing about their breads but many independent reviewers didn’t match.  What was the deal?  I then began reading real reviews on Yelp La Jolla and Yelp Oceanside Yep that’s right, Julian Bakery is so disliked they have two Yelp sites and  as soon as they moved their operations from La Jolla to Oceanside Yelp followed them.  There are literally 100’s and 100’s of negative reviews.  As stated by many people around the web this company immediately deletes any negative comment made on their own website or Facebook page.  Julian Bakery has never sold nor allowed any of their vendors to sell any of their breads through Amazon because…they could not control any negative comments.

Julian Bakery Scam

Moldy Paleo Bread

This is a picture of moldy Paleo Coconut bread uploaded with a review written on Yelp by Andi G. 09/09/2013.   How lovely. How appetizing.  Andi lives in Benicia, CA so he is not very far from Julian Bakery.  I ask:  How could his bread have arrived moldy if it is baked and shipped fresh daily?   Click on picture for larger view.

 

How is this place still in business? Wish I’d read the Yelp reviews before I ordered two loaves of bread. They arrived in around a week. There is no way the loaves were fresh. They smelled funky, like an old unwashed dishrag. Silly me, I tasted a little of the coconut bread. No flavor whatsoever. That night, I was up with stomach cramps that lasted into the next afternoon. Now I know what happens when you eat something that’s gone moldy. It wasn’t until the next day that actual green mold sprouted on the loaves (see my uploaded photo). The bread had been immediately refrigerated upon opening the shipment.

Maybe the psyllium also got to me. Another reviewer mentioned something about Metamucil. Seriously, who uses this as a filler?
Does the local board of health monitor this place?  I wrote to the company to alert them of the situaiton and request a refund. It’s been over 72 hours and there’s still no reply. No surprise, based on what others have reported. I’ve alerted PayPal because I have a shred of hope and will also write to the BBB.

And this is from LS in Houston, TX on 10/13/2013

HORRIBLE customer service.  I ordered online and received sour, moldy bread that they refuse to give me a refund for.  They charge outrageous shipping costs, even for spoiled food.  I wish I would have read these reviews before giving them my business and letting them steal my money.
Shame on you.

Julian Bakery Scam

Moldy Bread

Julian Bakery Scam

More Moldy Bread

Julian Bakery Scam

EVEN MORE MOLDY BREAD

 

 

 

 

And yet more moldy bread uploaded by Palak Q in Lombard, IL on 11/15/2013

Where do I start? Both the bread had mold on ALL the slices! I opened the package the same day it arrived, so it’s not that it was sitting in my refrigerator or anything. I almost puked when I saw mold in the bread I had a few bits of. See pictures I posted.

TASTELESS, STALE, EXPENSIVE.
Conclusion: DO NOT BUY!

Julian Bakery Scam

MOLD

Julian Bakery Scam

MORE MOLD

 Julian Bakery Scam

 

 

 

 

Now, if this many people have posted pictures of moldy Paleo Bread on Yelp how many people do you think have actually ordered and received  moldy Paleo Bread?

Moldy Chocolate Mint Paleo BarMoldy Paleo Protein Bar 1Speaking of moldy Paleo products these are the Julian Bakery’s newest #epicfail.  Moldy Paleo Protein Bars.  One from Amazon and one from Yelp. Click on either picture to get that up close and personal. BUT WAIT… THERE’S MORE Julian Bakery Moldy Paleo Bars

The quote below is during the Heath Squier Panic of 2012 in answer to questions about why Julian Bakery had changed their Smart Carb breads.

Julian Bakery Scam

Heath Squier

“Our diabetic customers were experiencing sugar spikes after eating the breads; we had to change it due to liability issues; thus, the Original will not be offered; a comparable bread is the Amazing Sourdough. It is low carb, low in calories, and the texture is extremely similar to that of the Original #1 with just a hint of a sourdough taste.”  Notice, now he was telling people a comparable bread was the Amazing Sourdough.  What an utter crock.  I also had this bread lab tested and it was nearly as bad.  Please see Other Personally Glucose Tested Products 

 

I had a total of five Julian Bakery breads tested and all failed miserably.  Please see Five Julian Bakery Breads vs Lab Results Compared Side By Side The consequences:  As I said, of the original 21 breads produced, none are currently being sold.  They have developed six new products and God help the people who are eating them.  I guess my question might be:  My Paleo WrapsWhy would anyone want to support Julian Bakery by buying anything from them when they have literally made millions and millions of dollars off the backs of diabetics and the low carb community, let alone pay 10.00-12.00 for a tiny 6 inch (yes I measured it) loaf of bread?

MillionsThey had developed a total of 21 breads deleting some, changing names, and adding new ones.  They did not make one low carb product but boy oh boy they sure knew how to make millions of dollars hawking on the internet.

 

Whole Foods1Regarding Whole Foods Market:  It took five letters, five bread tests, and about nine months but I finally (at least) got this company’s products out of their Pacific Northwest regional stores where I live.  As of this writing they have not been taken out of any other regions.  Shame on you Whole Foods Market

UPDATE:  Julian Bakery breads are again back in my region of Whole Foods.  I wrote a sixth letter yesterday September, 24th, 2013 to Pete Bourgeault and Venus Lewis and all six letters may be read here.  6 Letters To Whole Foods  They are in order as written.  John Mackey the head honcho at Whole Foods wrote a book not long ago entitled Conscious Capitalism.  Conscious Capitalism?…Are you kidding?…I don’t think so.

Julian Bakery has gone back to using some original very high carb ingredients in their 2 best selling breads including:  Kamut, Spelt, Rye, Lentils, Millet, Quinoa, & Amaranth.  I suspect the carb counts may again be incorrect.  Check daily as the ingredients change often.  Several weeks ago I copied and pasted: Teff, Millet, Amaranth, Kamut, Quinoa, Spelt, and Brown Rice Flour. If the ingredients are always changing why would you trust their “Verified Lab Results”?

Now, I totally understand that there are people, who for health reasons of their own, want to eat low carb breads but there are other companies which I will explain to you on another page that serve the same purpose and these companies have not bilked, cheated, and made millions from the diabetic and low carb communities.

Another deceptive practice used by Julian Bakery:  On their website they use reviews submitted years ago when their products were riding high…and high carb, to sell today’s skunky products.

If you want to read real reviews go to Yelp.   This is one of the best and funniest videos I have ever watched.  I had streaming tears when I was finished with it.  Title: Julian Bakery Sponge Or Bread  http://www.youtube.com/watch?v=IdDfF4hXfj4  As of the date of this writing there are over 429,000 hits to this video and actually many more as other people have posted this same video elsewhere on the internet.  Yeah!

My bottom line:  Though of course I can laugh with the best of them, this has been, and is, very serious business for me.  The effects of Diabetes are accumulative and that is anything but funny.

Julian Bakery lied through their teeth for years about the carb content in their breads but I can say this with absolute certainty, their internet marketing is very, very, good and…bad on themComplaints Filed With The BBB-Rating D+Update October 12th, 2013: Julian Bakery has now been downgraded to an F by the BBB.  Notice these complaints were made in a very compacted period of time and that Heath is saying due to their increase in business…blah, blah, blah.  This had absolutely nothing to do with his increase in business and everything to do with the fact that the FDA had come after him.  He was trying to get his new Paleo Breads out, he had to stop production of his falsely labeled breads, and he had to come up with new formulas for his bad breads all while continually trying to process orders.  In other words-Heath Squier was in full blow panic mode.

I also want to add here that the FDA did its job.  I do not know if I had not had their help, that I could have accomplished what I did.  So, though I would not take my hat off very often to any government agency, in this case, my hat goes off to the FDA.

Julian Bakery Scam

 Heath Squier and his company Julian Bakery have now begun selling their “Paleo Wraps” using a manufacturing company in the Philippines. However, there is a patent pending on these coconut wraps.  Improv’eat has been making and offering them under the brand name “The Pure Wraps” for several years. Along comes Julian Bakery who has been forced to cease producing their signature bread products, and is now going to cut Improv’eat and their “Pure Wraps” off at the knees by violating a patent.  Heath and Todd Fitts, owner of Improv’eat and home of “The Pure Wraps” spoke on December 3rd, 2012.  Heath apparently seemed rather panicky and wanted Todd’s company to make and private label a duplicate of “The Pure Wraps” for Julian Bakery telling Todd they would buy by the pallet load and wanted pricing. Todd politely told him that they did not private label at this time but he could check back next year and that there is a pending patent for these coconut wraps. Heath continued to express interest in buying wholesale from Improv’eat knowing they would not have Julian Bakery’s brand name on them.

Pure Wraps

 Just posted Thursday June 27th by Todd Fitts on Pure Wraps Facebook page:  “Received a letter from another company claiming they and the USDA have a patent that covers The Pure Wraps coconut wraps.  Interestingly, we have a pending patent on making coconut wraps and have found another company has violated our patent”.

 June 26th, 2013 Todd Fitts and Heath Squier spoke, with Todd  reminding Heath once again of the pending patent for coconut wraps, the first being the above December 3rd, 2012.  Heath told Todd that Julian Bakery could have them made in the US instead. Heath also asked for a licensing agreement from Todd and then had the audacity to ask Todd to buy his wraps from Julian Bakery.  What??? Why on earth would Todd Fitts buy from Heath Squier and Julian Bakery when Todd owns the patent?  A very good question indeed. Todd said he would get back with Heath soon and that Improv’eat would need to protect their employees, those in the Philippines involved in making “The Pure Wraps” and Improv’eat itself. If needed, he would seek legal remedies under the patent laws.

Now forward less than a week to July 1st, 2013 and Todd gets confirmation that Julian Bakery is contacting stores who have been carrying “The Pure Wraps”.  Julian Bakery, in an email to a store who has been selling “The Pure Wraps” said, “You might as well order them from us as the other company is looking to buy them from us”. This store forwarded the Julian Bakery email to Todd asking:  “Todd, Is that the case?  If not I want to call these people on their misinformation”.  Now I ask you, why would a company (Improv’eat) having rights to a patented item, buy from Julian Bakery who does not have a production license from Improv’eat to make anything?

 BriberyTake a look below at what a difference a little over two and a half months make.  How do you go from the first picture and get to the fifth picture in two and a half months, producing what is probably hundreds of thousands of Paleo Wraps and dealing with the people and rampant bribery and Julian Bakery Scamcorruption in the Philippines?  Heath uploaded a video on April 30th with his “new” Paleo Wraps and the three  stated ingredients are the same three ingredients as “The Pure Wraps” including the Himalayan Salt which Heath subsequently does not now tout.  Now Heath says his Paleo Wraps only have two ingredients.  Does Heath think somehow that by dropping the Himalayan Salt that he is no longer violating Todd’s patent?  What are the odds that the wraps are the same size at 7 ¼ x7 ¼ inches?  The only difference I can see is that Heath packages 7 Paleo Wraps for $9.00 (1.29 ea.) and Pure Wraps packages 4 at 4.29 (1.07 ea.)  What are the odds that the Paleo Wraps are the same weight (14g) as “The Pure Wraps”?  Are Heath’s early coconut Paleo Wrap pictures his own or are they actually pictures of Improv’eats “The Pure Wraps?  Sure makes one wonder.

 January 7 2013February 2 2013February 5 2013April 30 2013

 

 

 

Julian Bakery Scam

aka Heath Squier

Julian Bakery went from using cauliflower in their round, dark, and ugly Paleo Wraps in January and February to the final good looking Paleo Wrap at the end of April.  His first “Verified Lab Results” were submitted to Medallion Labs on April 29th, 2013.  Then the lying weasel took out the Himalayan Salt and had another test done on September 29th, 2013 so his wraps wouldn’t be “exactly” like the Improv’eat wrap. (Click Here)

Heath Squier and the Julian Bakery have been in business raping the low carb and diabetic communities since 1990 and the first three videos indicate this is the best product they could come up with?… on their own until…they found Todd’s company Improv’eat, and were denied private labeling?  What did Heath Squier do?  Why, he supposedly hiked on over to the Philippines and had his own coconut wraps made.  Who cares if Todd has a pending patent?  Nothing has ever stopped Heath from bilking anyone before-why would he have any qualms about bilking Todd Fitts and Improv’eat?  Well, it appears he doesn’t have any qualms.  Can you see now why I call him Bernie Madoff?   It seems once a crook always a crook.

Given the long shelf life of “The Pure Wraps” Improv’eat did not want anything leaching into their wraps so they made their packaging biodegradable non-GMO cellulose. In English: there are no plastics with phthalates or dioxins (these are baddies) that could potentially contaminate the wraps.  Is it possible Heath copied this too or did he just not know about it?  Perhaps when Heath reads this he will copy their packaging too.

Julian Bakery has uploaded literally hundreds if not thousands of videos over the years, let alone saturated the internet with its false advertising.

The Paleo Wraps began selling nationwide near the 1st of July with the Paleo Cereal to follow shortly.  Heath boasts over 200,000 customers & brags about being in 30,000 stores.

Heath Squier Julian Bakery ScamBernie Madoff Julian Bakery ScamHeath Squier or Bernie Madoff  Take your pick-I see no difference.

 

 

 

 

Ronald Reagan famously said, “Trust but Verify”.  At the signing of the INF Treaty, his counterpart Mikhail Gorbachev responded:  “you repeat that at every meeting,” to which Reagan answered:  “I like it”…I like it too.

Waging WarSmoke & Mirrors

 

 

 

 

 

 

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Zomick’s Bakery & Carb Krunchers

Carb-KrunchersSince Sami’s was the baker and he and his partner had split up, the partner needed to find a bakery to make another (falsely labeled) low carb bread.  After all, until they were busted, Lori Smith and Sami’s Bakery had made a pile of money.Approved DL

Zomick’s has rested for awhile now and is at it again. Here are three pictures of their “new lowcarb bread” being sold on the East Coast.  They were originally producing Carb Krunchers lowcarb bread until the exposé I did with Arnold Diaz in NYC.  So if and when you see these breads in your local grocery or, worst yet your health food store, they are not low carb.  Again, it is playing Whack-A-Mole.  If you manage to catch them, they just pop up somewhere else.  Healthy Delites? It’s a shadowy shell company.

Bread 1Bread 3Bread 2

 

 

 

 

Zomicks

Who is Zomick’s?  Zomick’s Bakery is owned by Morris and Gittel Kaff and located in Inwood, New York.  It is just one of many, many kosher bakeries in the New York City area.  After having approached bakeries throughout the country and asking them to produce a line of supposed low carb breads and bagels and having been turned down as many times the partner finally found Zomick’s to do the dirty work.  Zomick’s was willing to bake the products with one set of ingredients specified by the partner, and (falsely) label the products with quite another list of ingredients.  Zomick’s name and any contact number as the manufacturer, were never on the label.  The labels changed from time to time, there were disconnected phone numbers and at one point the label stated:  Distributed by Healthy Delite Snacking Corp. Inwood, NY 11096 and at some other point the label said: Distributed by Carb Krunchers Lynbrook, NY  11563.

Classic BrowniesHealthy Delite Snacking Corp. was nothing more than a holding warehouse a half mile from Zomick’s where trucks picked up loads of bread bagels, buns, and bownies for distribution across the country to internet websites to be sold to the public.

The label on the bread I ordered to have tested had a disconnected phone number and nothing else except…a circle K kosher sign-Oh My, that pesky little circle K kosher sign.  This and this alone, lead me to Zomick’s Bakery and this how it happened.  I spent days and days reading everything I could about Carb Krunchers but no contact information was a tuffy.  I finally figured out what that little K inside a circle was and then began the hunt for whom to call.  I ended up with the Organized Kashrus Laboratories (O/K) 391 Troy Ave., Brooklyn, NY  11213 Phone: (718) 756-7500.  I called and talked to the nicest woman who assured me that yes, it was Zomick’s Bakery that made Carb Krunchers and that it was indeed kosher.  She also seemed Bingoquite pleased that I could get Carb Krunchers all the way from New York City to Portland, Oregon.  BINGO!  I had finally found the manufacturer.  I ordered my Carb Krunchers from Viva Low Carb  and they came shipped from Health Express Distributors.

I want to emphasize that I DO NOT inject insulin and I DO NOT take any diabetic drugs which in my opinion makes me a perfect guinea pig to test any supposed low carb product.

chart_3

December 18, 2012 Ordered From Viva Low Carb Received From Health Express

I hope you are beginning to see a pattern here.  It does not matter where any particular low carb product is made-it can travel across the country and then depending where you purchase, halfway back again.  Bread may get a little stale you say, doesn’t it get sent frozen?  The answer is yes.  It is extremely expensive to ship refrigerated and even more so if items need to remain frozen.  It is why we have large distribution centers across the country but then, these fly-by-nights, are not legitimate and are not distributed in any normal way.

Geraldo FlopWhat happened to Carb Krunchers?…well…this is the story.  I have zero idea, and no recollection at all of how I found the video that Arnold Diaz with Fox5 TV in NYC did regarding Eatrite, but I did.  I watched the video (See here): http://www.youtube.com/watch?v=SAp8cZcvdeU&feature=youtu.be   and at the end Arnold says “if you’ve got a story idea for us go to Fox5 and tell us about it”.  MY EUREKA MOMENT! A place to get a story out.  I spent hours composing just the right words to get their attention, hit the send button, and waited…and waited…and waited.  It seemed a dead end.  Who was I to think Arnold Diaz would talk to me?  Some old woman in Portland, OR.  And then…out of the blue three or so months later I was finally contacted.  ANOTHER EUREKA MOMENT!  It actually took several more months to complete the interviewed video and the rest is history.  You may watch my Carb Krunchers video here:  https://www.youtube.com/watch?v=02GYrzPFH2w

Is Carb Krunchers dead?  I would love to say yes but sadly the answer is no.  Are there people still trying to sell it through the internet?  Yes, to this day the Diet Mart and Laurel Health Foods are both trying to drum up business selling this stuff.  (Please See Diet Mart & Laurel Health Foods)

These are the internet websites that sold or are still trying to sell Carb Krunchers:

www.carbkrunchers.com  Nobody ever wanted their name associated with Carb Krunchers, only toRossana Forzanti make money selling the products.  Rossana Forzanti actually had the audacity to obtain the domain name.  She originally sold all kinds of products through the site and now she uses it to direct any poor hapless soul still looking for Carb Krunchers into the site where she strictly sells breads, bagels, buns, tortillas, and pushes her Mirico bread line.  A while ago, before I busted Heath Squier and Julian Bakery, Rossana also had a full line of breads, under the name Health Express made and private labeled for her by none other than Heath Squier & his JulianBakery. The labels had same ingredients-same nutrition facts.  Please click on Images to enlarge.

Health Express 2Health Express Oat Bran Bread 1 Net Carb

 

 

 

 

 

Please see below for Rossana’s caveats on her home page regarding Carb Krunchers.  Rossana has always touted her Viva Low Carb as a “Super Store” “Low Carb” and “Diabetic Friendly” What a piece of work.  Rossana’s Carb Krunchers Caveats

Low Carb You Foods LogoAnother very deceptive website:  www.atkinsbread.com  Jason May would probably want you to believe these products are somehow connected to the official Atkins website-believe me they are not.

Ronald Reagan famously said, “Trust but Verify”.  At the signing of the INF Treaty, his counterpart Mikhail Gorbachev responded:  “you repeat that at every meeting,” to which Reagan answered:  “I like it”…I like it too.

Selling MetersPersonally Speaking

 

 

 

 

 

 

 

Sami’s Bakery, Low Carb Emporium & Carb Krunchers

Sami's BreadThis is a fascinating story. 

Sami’s Bakery obtained its domain name in May of 2003. Sami’s Bakery is located on the East Coast in Tampa, FL and was a very small local bakery until they hooked up with Lori Smith of “Low Carb Emporium” in Las Vegas NV.  Sami’s started private labeling low carb bread products for Low Carb Emporium under this same name.  As the sales of these products went nuts Sami’s had to enlarge their baking facilities.  On February 7th, 2005 Low Carb Emporium was busted by the CBS TV station in Los Angeles and PR Newswire Logoreported by pr newswire for selling these bogus low carb bread products.  Please see article here:  http://www.prnewswire.com/news-releases/pure-foods-low-carb-markets-responds-swiftly-to-a-recent-kcbs-special-assignment-on-low-carb-and-removes-low-carb-emporium-bagels-from-inventory-58909902.html

I have now had a total of five Sami’s supposed low carb products tested and they have all flunked the test. Five Sami’s Bakery Breads vs Lab Results Compared Side By Side  See for yourself.  I also had the priviledge of speaking with Mary Schluckebier the Executive Director of the Celiacs Support Association www.csaceliacs.org who told me in no uncertain terms that Sami’s gluten free products were NOT gluten free. The FDA says gluten free is anything <20PPM and Sami’s tested >5000PPM.  Subsequently there were warnings put out by many & various people associated with CSA.

OregonianOregonians Lois Kaplan and Bo Bodenschatz who owned LoBo’s Low Carb World in Salem, OR took Low Carb Emporium to task and had their breads tested through Exova Laboratories right here in Portland where I have had all my testing done.  This is a terrific article done by a journalist from our local newspaper The Oregonian. Please read:  http://www.soulcysters.net/showthread.php/79334-Article-Low-Carb-Bread-Claims-Don-t-Pan-Out-In-Lab-Test

Lori Smith never would disclose the name of her manufacturer as the above article states but I have information that it was Sami’s Bakery in Tampa.  I was super excited to see that Lois and Bo lived just down the road from me in Salem but alas too much time had elapsed and as I spent endless time trying to get in contact with them, I ran into one dead end after another.

On December 1st, 2003 a blog thread on low carb friends began regarding “Low Carb Emporium” brand breads, bagels, and rolls but only ran for 3 days.  It seems everyone loved the Low Carb Emporium products because duh…it was real bread.  Pure Foods Low Carb Market in Los Angeles, CA which had been carrying the Low Carb Emporium breads and bagels quickly distanced themselves.  With the testing of the Low Carb Emporium’s breads, coupled with the pr newswire article and the attending bad press, Low Carb Emporium shuttered their doors.

Sami-s-BakeryOK.  Sami’s has now enlarged the baking facilities but has lost his big buyer.  What to do now?  Get a partner and start producing another bogus line of low carb breads; this time under the name Carb Krunchers.  All goes swimmingly until the partners have a falling out.  They split and Sami’s Bakery decides to produce their own line of low carb bread products which he sells to this day.  He has his own website; his breads are sold along the East Coast, thru the internet, and are in scores of grocery stores in Florida.  Virtually the same ingredients and same nutritionals as the Carb Krunchers (Duh…Carb Krunchers was Sami’s recipe).  These products are also sold on the low carb store website:  www.locarbconnection.com

I want to emphasize that I DO NOT inject insulin and I DO NOT take any diabetic drugs which in my opinion makes me a perfect guinea pig to test any supposed low carb product.

chart_6

February 22, 2013 Purchased From Sami’s Bakery

Below is a comparison of ingredients and should be self-explanatory.  My Carb Krunchers is shown here.

Sami’s, Diet Mart, Carb Kruncher [PDF]

Sami’s story now leads us to the recently all but demised Zomick’s Bakery & Carb Krunchers.

Ronald Reagan famously said, “Trust but Verify”.  At the signing of the INF Treaty, his counterpart Mikhail Gorbachev responded:  “you repeat that at every meeting,” to which Reagan answered:  “I like it”…I like it too.

Two PeesWatermelon

 

 

EatRite Foods

Choc-O-HolicBUSTED AND OUT OF BUSINESS Hasta Luego Ya Crooks

Eatrite Food Company, owned by Patricia and Richard LaPlante, is located in Clearlake, CA.  On: http://about.me/eatritefoods  It clearly states they have been in business over 15 years.  They make and sell, if my count taken from their order form is correct, fifty five separate items.

They sell seven snack items with six stating “sugar free” and “low carb”.  These same six label ingredients list FRUCTOSE.  Now, the last I knew, fructose is a sugar.  I am in possession of three of the many pizzas they produce and on the back of the pizzas are a small circular label that is virtually never shown, and three of the ingredients are CORN SYRUP, SUGAR, and CANE SYRUP.  Yes, you read that correctly.  Three sugars in a pizza.

On May 2nd, 2012 Arnold Diaz at FOX5 TV in NYC began an expose about Eatrite’s falsely labeled products. On September 10th, 2012 he followed up with this must see video. http://www.youtube.com/watch?v=SAp8cZcvdeU&feature=youtu.be  I am going to try to finish what Arnold Diaz started.  I DID IT-THEY ARE NOW BUSTED AND OUT OF BUSINESS.

I have not had any of the Eatrite products tested nor have I tested them on myself.  I am deathly afraid of them. But…Arnold Diaz had six of the products tested through Sani-Pure Foods Laboratories and the figures read like a Stephen King horror novel and are below:

Deep Dish Chicago Pizza UnoLabel Stated Lab Tested 
Calories260583
Fat629
Carbs 753
Deep Dish Chicago Pizza DuoLabel Stated Lab Tested 
Calories225577
Fat3 28
Carbs 10 53
Crusty Mac and CheeseLabel Stated Lab Tested 
Calories212465
Fat423
Chic-Wich Salad SubLabel Stated Lab Tested 
Calories220430
Fat420

Choc-O-Holic SquareLabel Stated Lab Tested 
Calories80215
Carbs 5 28

Crisp BarLabel Stated Lab Tested 
Carbs730

If these figures aren’t enough to scare the bejeezus out of you I don’t know what would.  Why on earth would anyone purchase and support an internet purveyor selling these poisons is totally beyond me.  I believe the message to these supposed vendors of health should be:  Until you get rid of these products we are going to buy absolutely nothing from you.  I personally, would never buy anything from them-but that is just me.  Some of these companies have made millions of dollars at the expense of hundred of thousands of diabetics and the low carb community. They have nothing to do with health or being “diabetic friendly” and everything to do with GROWING THEIR OWN LITTLE GARDENS OF MONEY TREES.  Certainly, if nothing else, please do not delude yourself when buying any of the Eatrite products-they are all falsely labeled, not low carb and definitely not diabetic friendly.

Money TreeMoney TreeMoney TreeMoney Tree

A little side note:  Many of their labels say Member Amer. Bariatrics Society & NNFA.  I have calledOatmeal Raisin Square both associations and both told me in no uncertain terms that they do not and have never endorsed any products or companies of any kind.  Leland Turner at ‘buy eatrite now’ actually uses the words “Bariatric” as one of his Meta tags and “Bariatric Foods” in his title words to draw people to his website.  Disgusting.

This is a (partial) list of internet websites that sell Eatrite products.  It is probably impossible to know and list everyone who sells them but these are definitely the biggies.  Some of these websites will become more familiar as we walk through the various supposed low carb products.

Notice at www.locarbconnection.com how Holly says these products are only sold on line and not in her retail store…it sure makes you (me) kinda wonder why. The last website is supposedly a sugar free market as its name implies yet they show a picture of the flip side of an Eatrite Pizza Uno with the three sugars listed above.  Sugar Free Market?…Really?…doesn’t sound sugar free to me.

MoneyOn March 6th, 2013 I sent Rossana Forzanti and Jason May the link to watch the Arnold Diaz-Eatrite video and to this day they continue selling Eatrite products.  http://www.youtube.com/watch?v=SAp8cZcvdeU&feature=youtu.be  One can only assume that given a choice between the public’s health and money these people have chosen money hands down.

I have filed an FDA complaint and am in the middle of working with the Food and Drug Branch of the California Department of Public Health.  We will see what happens.

Hungry GirlHere are two things Lisa Lillien aka Hungry Girl says about Eatrite Food Products.  Way back on March 3, 2008: http://www.hungry-girl.com/newsletters/raw/965  and then in answer to a question for someone on July 2, 2008 http://www.hungry-girl.com/newsletters/raw/1042

Here’s one pissed off fella:  http://forum.bodybuilding.com/showthread.php?t=149131893&page=1

What FOX 5 news started, I finished-THEY ARE NOW BUSTED AND OUT OF BUSINESS.

Ronald Reagan famously said, “Trust but Verify”.  At the signing of the INF Treaty, his counterpart Mikhail Gorbachev responded:  “you repeat that at every meeting,” to which Reagan answered:  “I like it”…I like it too.

The Old Watering HoleRide Of Your Life