Moores Law As Applied To Most Alternative Sweeteners

Lily PondMoore’s Law.  Do you know what it is? Question: A lily pad grows so that each day it doubles its size in (area). On the 30th day it completely covers the pond choking out all life. On what day of its growth was the pond half covered?  See bottom for the answer.

The lily pad coverage grows very slowly in the first several days and then as it exponentially grows, the time shortens very quickly.

New TruviaMoore’s law as applied to most alternative sweeteners happens the same way.  Example:  Truvia® Brown Sugar Blend an erythritol/sugar blend states a serving size as ½ t and 1g net carb.  Doesn’t sound so bad huh?  But going a little further the real net carbs per cup is 144g. If you compare that to one cup of real sugar at 200g carbs per cup we begin to see a large narrowing of any difference between Truvia and sugar. Many dessert recipes call for 1½-2 cups of sugar so you are now at a whopping 216g-288g carb in a dessert recipe. This is the law of exponentiality. Starts out small and quickly grows out of control.

Swerve SweetenerSwerve LabelThe same thing happens with plain erythritol which again is why a serving size =1 t with 0 calories and 0g carbs. I will say there is one added benefit of erythritol: It Makes a Terrific Insecticide.


As I know it the only 0 Calorie 0 Carb sweetener is which states on it’s label: Serving Size 1 Cup and…bonus…it’s paleo. As you look at the nutritional label done by Anresco Testing Laboratories this product does not multiply exponentially.  It is 0 calories at .5g and it is 0 calories at 100g (1 Cup) The carbs increase but proportionally-so does fiber.Just Like Sugar Nutritionals

So the deal is, not only do you need to read the nutritional labels you also need to be a math genius and you can take this to the bank…companies know it…and take full advantage.

Answer: Day 29

Ronald Reagan famously said, “Trust but Verify”.  At the signing of the INF Treaty, his counterpart Mikhail Gorbachev responded:  “you repeat that at every meeting,” to which Reagan answered:  “I like it”…I like it too.