Julian Bakery and Heath Squier The “Bernie Madoff” of the Low Carb Internet Scam Artists

Julian BakeryLike all true diabetics I went onto the internet trying to find a “recipe” for low carb bread.  Anywhere and everywhere I went ads popped up for Julian Bakery and the absolute natural thing to do was, at some point, click on one.  My first thoughts were to look at the ingredients to see if I could re-create a bread of my own.  Pretty much my working life had been dealing with food in one way or another.  The ingredients, which may have looked Greek to many, looked very high carby to me.  Their Smart Carb #1 original ingredients listed as:   Fresh Ground Whole Grain Wheat, Sprouts of Kamut, Spelt, Rye, Lentils, Sesame Seeds, Millet, Quinoa, Amaranth, Ground Flaxseed, Wheat Bran, Oat Bran, Eggs, Undenatured Whey Protein Isolate (90%), Chicory Root (Inulin Fiber), Wheat Gluten, Yeast & Sea Salt.  Other breads listed Teff, Brown Rice Flour, (and many more) all extremely high in carbohydrates.

The first thing I did was visit the Bob’s Red Mill website and make a chart of the carb content in 1/4 cup of each ingredient. Please See Here  (How lucky am I that I live in Portland, OR the home of Bob’s.  I have been there and what a spectacular place).  I then took an educated guess as to the amount of each ingredient that might be in the breads’ compositions and came to a far different conclusion as to the stated carb counts on the nutritional labels.

For additional reading to see the numerous ways the Julian Bakery has been lying to you:

Here is a YouTube Video of my own Moldy Paleo Bars.

Late Breaking News. A giant of the shipping industry has had to sue Julian Bakery for $241,274.27 Court Docs here FedEx vs Julian Bakery

The FDA has stepped in…again.  This time with a warning letter http://1.usa.gov/1t2SH7N regarding…you guessed it…more falsely labeled breads. They have four Paleo breads and two Carb Zero breads that are now under suspect according to the FDA. So, let’s hope the Julian Bakery Paleo Breads are all but toast.

Julian Bakery ScamI suspect the ingredients in their “Paleo Coconut” and “Paleo Almond” breads, but at this time the technology does not exist to test for a particular ingredient that is being used.  The reason for this suspicion:  Coconut flour has a very pungent, sweet, and distinctive taste and smell and neither of these products have the slightest odor or taste of coconut.  Any of you who have used coconut flour know this.  It takes very little flour to get that sweet coconutty smell.  If you dare, try it for yourself and see if you get any hint of the taste or smell of coconut.

JB BreadI stewed about all of this for several weeks with my own suspicions when I came across a website where Jeff Roaderick, a friend of the site author Shelley Schlender, did a blood glucose test on himself with Julian Bakery’s most famous product-Smart Carb #1 bread.  Please spend the 3 minutes to see what happened to him.  This is what happens to an insulin dependent diabetic when the carb count is falsely listed.  This is such an interesting story. Jeff Roaderick vs Julian Bakery’s SmartCarb #1 Bread  There is also a terrific dialog between Shelley and Heath Squier, the owner of Julian Bakery and I highly urge you to read it.

LghtbulbA light-bulb moment:  I had found something I could do; test my own blood glucose levels with this same bread.  I hiked over to my local Whole Foods Market, purchased a loaf, and on May 19th, 2012 I tested 2 slices of the Smart Carb #1 bread with its supposed 1g net carb.  As I said on the home page my blood sugar went from a fasting 106 to a high of 249.  Yikes!  I got so angry I was nearly beside myself.  As you look at the graph notice an 11:15 reading just before lunch.  I had crashed at 76.  At the time, being an uninformed fool, I thought oh good at least it came down nicely-but now I know this is not a good thing-blood sugar way up then way down-crashing-definitely not good.

I want to emphasize that I DO NOT inject insulin and I DO NOT take any diabetic drugs which in my opinion makes me a perfect guinea pig to test any supposed low carb product.


May 19, 2012 Purchased From Whole Foods Market

Julian Bakery Scam

Julian Bakery was poisoning diabetics one slice of bread at a time, day by day, week by week and year by year.

There had been much suspicion and many blogs regarding the “net” carb contents in the Julian Bakery breads.  I took the bull (bread) by the horns and had it tested by Exova Laboratories which happens to have a lab located right here in Portland, OR.  The results surprised even me.  Each 42g slice contained 14g net carbs and since I tested 2 slices at a supposed 2g net carbs I truly felt I had been poisoned.  Not poisoned as in arsenic which does the trick rather more quickly but poisoned never-the-less.  Any diabetic eating these breads was being poisoned one day and one slice at a time. The result of my testing and FDA complaints; these original 21 breads are no longer available. YEA!  21 Now Defunct Julian Bakery Breads

Every reviewer on their website was raving and gushing about their breads but many independent reviewers didn’t match.  What was the deal?  I then began reading real reviews on Yelp La Jolla and Yelp Oceanside Yep that’s right, Julian Bakery is so disliked they have two Yelp sites and  as soon as they moved their operations from La Jolla to Oceanside Yelp followed them.  There are literally 100’s and 100’s of negative reviews.  As stated by many people around the web this company immediately deletes any negative comment made on their own website or Facebook page.  Julian Bakery has never sold nor allowed any of their vendors to sell any of their breads through Amazon because…they could not control any negative comments.

Julian Bakery Scam

Moldy Paleo Bread

This is a picture of moldy Paleo Coconut bread uploaded with a review written on Yelp by Andi G. 09/09/2013.   How lovely. How appetizing.  Andi lives in Benicia, CA so he is not very far from Julian Bakery.  I ask:  How could his bread have arrived moldy if it is baked and shipped fresh daily?   Click on picture for larger view.


How is this place still in business? Wish I’d read the Yelp reviews before I ordered two loaves of bread. They arrived in around a week. There is no way the loaves were fresh. They smelled funky, like an old unwashed dishrag. Silly me, I tasted a little of the coconut bread. No flavor whatsoever. That night, I was up with stomach cramps that lasted into the next afternoon. Now I know what happens when you eat something that’s gone moldy. It wasn’t until the next day that actual green mold sprouted on the loaves (see my uploaded photo). The bread had been immediately refrigerated upon opening the shipment.

Maybe the psyllium also got to me. Another reviewer mentioned something about Metamucil. Seriously, who uses this as a filler?
Does the local board of health monitor this place?  I wrote to the company to alert them of the situaiton and request a refund. It’s been over 72 hours and there’s still no reply. No surprise, based on what others have reported. I’ve alerted PayPal because I have a shred of hope and will also write to the BBB.

And this is from LS in Houston, TX on 10/13/2013

HORRIBLE customer service.  I ordered online and received sour, moldy bread that they refuse to give me a refund for.  They charge outrageous shipping costs, even for spoiled food.  I wish I would have read these reviews before giving them my business and letting them steal my money.
Shame on you.

Julian Bakery Scam

Moldy Bread

Julian Bakery Scam

More Moldy Bread

Julian Bakery Scam






And yet more moldy bread uploaded by Palak Q in Lombard, IL on 11/15/2013

Where do I start? Both the bread had mold on ALL the slices! I opened the package the same day it arrived, so it’s not that it was sitting in my refrigerator or anything. I almost puked when I saw mold in the bread I had a few bits of. See pictures I posted.

Conclusion: DO NOT BUY!

Julian Bakery Scam


Julian Bakery Scam


 Julian Bakery Scam





Now, if this many people have posted pictures of moldy Paleo Bread on Yelp how many people do you think have actually ordered and received  moldy Paleo Bread?

Moldy Chocolate Mint Paleo BarMoldy Paleo Protein Bar 1Speaking of moldy Paleo products these are the Julian Bakery’s newest #epicfail.  Moldy Paleo Protein Bars.  One from Amazon and one from Yelp. Click on either picture to get that up close and personal. BUT WAIT… THERE’S MORE Julian Bakery Moldy Paleo Bars

The quote below is during the Heath Squier Panic of 2012 in answer to questions about why Julian Bakery had changed their Smart Carb breads.

Julian Bakery Scam

Heath Squier

“Our diabetic customers were experiencing sugar spikes after eating the breads; we had to change it due to liability issues; thus, the Original will not be offered; a comparable bread is the Amazing Sourdough. It is low carb, low in calories, and the texture is extremely similar to that of the Original #1 with just a hint of a sourdough taste.”  Notice, now he was telling people a comparable bread was the Amazing Sourdough.  What an utter crock.  I also had this bread lab tested and it was nearly as bad.  Please see Other Personally Glucose Tested Products 


I had a total of five Julian Bakery breads tested and all failed miserably.  Please see Five Julian Bakery Breads vs Lab Results Compared Side By Side The consequences:  As I said, of the original 21 breads produced, none are currently being sold.  They have developed six new products and God help the people who are eating them.  I guess my question might be:  My Paleo WrapsWhy would anyone want to support Julian Bakery by buying anything from them when they have literally made millions and millions of dollars off the backs of diabetics and the low carb community, let alone pay 10.00-12.00 for a tiny 6 inch (yes I measured it) loaf of bread?

MillionsThey had developed a total of 21 breads deleting some, changing names, and adding new ones.  They did not make one low carb product but boy oh boy they sure knew how to make millions of dollars hawking on the internet.


Whole Foods1Regarding Whole Foods Market:  It took five letters, five bread tests, and about nine months but I finally (at least) got this company’s products out of their Pacific Northwest regional stores where I live.  As of this writing they have not been taken out of any other regions.  Shame on you Whole Foods Market

UPDATE:  Julian Bakery breads are again back in my region of Whole Foods.  I wrote a sixth letter yesterday September, 24th, 2013 to Pete Bourgeault and Venus Lewis and all six letters may be read here.  6 Letters To Whole Foods  They are in order as written.  John Mackey the head honcho at Whole Foods wrote a book not long ago entitled Conscious Capitalism.  Conscious Capitalism?…Are you kidding?…I don’t think so.

Julian Bakery has gone back to using some original very high carb ingredients in their 2 best selling breads including:  Kamut, Spelt, Rye, Lentils, Millet, Quinoa, & Amaranth.  I suspect the carb counts may again be incorrect.  Check daily as the ingredients change often.  Several weeks ago I copied and pasted: Teff, Millet, Amaranth, Kamut, Quinoa, Spelt, and Brown Rice Flour. If the ingredients are always changing why would you trust their “Verified Lab Results”?

Now, I totally understand that there are people, who for health reasons of their own, want to eat low carb breads but there are other companies which I will explain to you on another page that serve the same purpose and these companies have not bilked, cheated, and made millions from the diabetic and low carb communities.

Another deceptive practice used by Julian Bakery:  On their website they use reviews submitted years ago when their products were riding high…and high carb, to sell today’s skunky products.

If you want to read real reviews go to Yelp.   This is one of the best and funniest videos I have ever watched.  I had streaming tears when I was finished with it.  Title: Julian Bakery Sponge Or Bread  http://www.youtube.com/watch?v=IdDfF4hXfj4  As of the date of this writing there are over 429,000 hits to this video and actually many more as other people have posted this same video elsewhere on the internet.  Yeah!

My bottom line:  Though of course I can laugh with the best of them, this has been, and is, very serious business for me.  The effects of Diabetes are accumulative and that is anything but funny.

Julian Bakery lied through their teeth for years about the carb content in their breads but I can say this with absolute certainty, their internet marketing is very, very, good and…bad on themComplaints Filed With The BBB-Rating D+Update October 12th, 2013: Julian Bakery has now been downgraded to an F by the BBB.  Notice these complaints were made in a very compacted period of time and that Heath is saying due to their increase in business…blah, blah, blah.  This had absolutely nothing to do with his increase in business and everything to do with the fact that the FDA had come after him.  He was trying to get his new Paleo Breads out, he had to stop production of his falsely labeled breads, and he had to come up with new formulas for his bad breads all while continually trying to process orders.  In other words-Heath Squier was in full blow panic mode.

I also want to add here that the FDA did its job.  I do not know if I had not had their help, that I could have accomplished what I did.  So, though I would not take my hat off very often to any government agency, in this case, my hat goes off to the FDA.

Julian Bakery Scam

 Heath Squier and his company Julian Bakery have now begun selling their “Paleo Wraps” using a manufacturing company in the Philippines. However, there is a patent pending on these coconut wraps.  Improv’eat has been making and offering them under the brand name “The Pure Wraps” for several years. Along comes Julian Bakery who has been forced to cease producing their signature bread products, and is now going to cut Improv’eat and their “Pure Wraps” off at the knees by violating a patent.  Heath and Todd Fitts, owner of Improv’eat and home of “The Pure Wraps” spoke on December 3rd, 2012.  Heath apparently seemed rather panicky and wanted Todd’s company to make and private label a duplicate of “The Pure Wraps” for Julian Bakery telling Todd they would buy by the pallet load and wanted pricing. Todd politely told him that they did not private label at this time but he could check back next year and that there is a pending patent for these coconut wraps. Heath continued to express interest in buying wholesale from Improv’eat knowing they would not have Julian Bakery’s brand name on them.

Pure Wraps

 Just posted Thursday June 27th by Todd Fitts on Pure Wraps Facebook page:  “Received a letter from another company claiming they and the USDA have a patent that covers The Pure Wraps coconut wraps.  Interestingly, we have a pending patent on making coconut wraps and have found another company has violated our patent”.

 June 26th, 2013 Todd Fitts and Heath Squier spoke, with Todd  reminding Heath once again of the pending patent for coconut wraps, the first being the above December 3rd, 2012.  Heath told Todd that Julian Bakery could have them made in the US instead. Heath also asked for a licensing agreement from Todd and then had the audacity to ask Todd to buy his wraps from Julian Bakery.  What??? Why on earth would Todd Fitts buy from Heath Squier and Julian Bakery when Todd owns the patent?  A very good question indeed. Todd said he would get back with Heath soon and that Improv’eat would need to protect their employees, those in the Philippines involved in making “The Pure Wraps” and Improv’eat itself. If needed, he would seek legal remedies under the patent laws.

Now forward less than a week to July 1st, 2013 and Todd gets confirmation that Julian Bakery is contacting stores who have been carrying “The Pure Wraps”.  Julian Bakery, in an email to a store who has been selling “The Pure Wraps” said, “You might as well order them from us as the other company is looking to buy them from us”. This store forwarded the Julian Bakery email to Todd asking:  “Todd, Is that the case?  If not I want to call these people on their misinformation”.  Now I ask you, why would a company (Improv’eat) having rights to a patented item, buy from Julian Bakery who does not have a production license from Improv’eat to make anything?

 BriberyTake a look below at what a difference a little over two and a half months make.  How do you go from the first picture and get to the fifth picture in two and a half months, producing what is probably hundreds of thousands of Paleo Wraps and dealing with the people and rampant bribery and Julian Bakery Scamcorruption in the Philippines?  Heath uploaded a video on April 30th with his “new” Paleo Wraps and the three  stated ingredients are the same three ingredients as “The Pure Wraps” including the Himalayan Salt which Heath subsequently does not now tout.  Now Heath says his Paleo Wraps only have two ingredients.  Does Heath think somehow that by dropping the Himalayan Salt that he is no longer violating Todd’s patent?  What are the odds that the wraps are the same size at 7 ¼ x7 ¼ inches?  The only difference I can see is that Heath packages 7 Paleo Wraps for $9.00 (1.29 ea.) and Pure Wraps packages 4 at 4.29 (1.07 ea.)  What are the odds that the Paleo Wraps are the same weight (14g) as “The Pure Wraps”?  Are Heath’s early coconut Paleo Wrap pictures his own or are they actually pictures of Improv’eats “The Pure Wraps?  Sure makes one wonder.

 January 7 2013February 2 2013February 5 2013April 30 2013




Julian Bakery Scam

aka Heath Squier

Julian Bakery went from using cauliflower in their round, dark, and ugly Paleo Wraps in January and February to the final good looking Paleo Wrap at the end of April.  His first “Verified Lab Results” were submitted to Medallion Labs on April 29th, 2013.  Then the lying weasel took out the Himalayan Salt and had another test done on September 29th, 2013 so his wraps wouldn’t be “exactly” like the Improv’eat wrap. (Click Here)

Heath Squier and the Julian Bakery have been in business raping the low carb and diabetic communities since 1990 and the first three videos indicate this is the best product they could come up with?… on their own until…they found Todd’s company Improv’eat, and were denied private labeling?  What did Heath Squier do?  Why, he supposedly hiked on over to the Philippines and had his own coconut wraps made.  Who cares if Todd has a pending patent?  Nothing has ever stopped Heath from bilking anyone before-why would he have any qualms about bilking Todd Fitts and Improv’eat?  Well, it appears he doesn’t have any qualms.  Can you see now why I call him Bernie Madoff?   It seems once a crook always a crook.

Given the long shelf life of “The Pure Wraps” Improv’eat did not want anything leaching into their wraps so they made their packaging biodegradable non-GMO cellulose. In English: there are no plastics with phthalates or dioxins (these are baddies) that could potentially contaminate the wraps.  Is it possible Heath copied this too or did he just not know about it?  Perhaps when Heath reads this he will copy their packaging too.

Julian Bakery has uploaded literally hundreds if not thousands of videos over the years, let alone saturated the internet with its false advertising.

The Paleo Wraps began selling nationwide near the 1st of July with the Paleo Cereal to follow shortly.  Heath boasts over 200,000 customers & brags about being in 30,000 stores.

Heath Squier Julian Bakery ScamBernie Madoff Julian Bakery ScamHeath Squier or Bernie Madoff  Take your pick-I see no difference.





Ronald Reagan famously said, “Trust but Verify”.  At the signing of the INF Treaty, his counterpart Mikhail Gorbachev responded:  “you repeat that at every meeting,” to which Reagan answered:  “I like it”…I like it too.

Waging WarSmoke & Mirrors







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  • Heath Squier

    Deborah, thank you for posting Todd’s questions, and welcome them as a way by which the truth can be revealed and expose the fabrications now being circulated. I have answered the questions in order.
    Rebuttal to Todd’s statements above.
    A. Our products are verified by independent laboratories and we post the results of the tests on our site to ensure that the general public is aware of the accuracy of our products’ nutritional information. In addition, the FDA in March 2013 validated our claims by taking samples from us.
    B. My statement that you don’t have a pending patent comes from the fact that you said you would send your pending patent information to prove your claim. This was never done and only excuses were made as to why you wouldn’t send it. I told you then and I will tell you again if you can show that you have an actual patent that will be infringed through the sale of the Paleo Wraps, we can discuss a licensing arrangement.
    C. We are fully capable of making our wraps here in the USA and have future plans to do so to increase production. So once again my statement that we can make them in the US is still valid.
    Answers For Todd on his 10 questions:
    1. Yes, I did I contact them in writing about reselling or private labeling the product. Unfortunately Todd had no product to sell.
    2. A pending Patent was not brought up during the December 2012 conversation as I was only looking to resell them or private label them. Todd simply said he could not manufacture enough and keep up with the demand. An alleged pending patent was only brought up when Todd called me last June 2013.
    3. Paleo, Inc. is a research and development company. This company is owned by me and its sole purpose is developing Paleo products. My company was able to connect with a supplier in the Philippines that provides the Paleo Wraps for us.
    4. We were toying with the idea of using Himalayan Salt because of its benefits but after realizing that it greatly increases the sodium content of the product, we decided to remove it.
    5. After talking to Todd in June 2013 he mentioned that he would provide written evidence of his pending patent. This never materialized and he ending up calling me again the beginning of July 2013. I asked him why he provide me evidence and that was when he mentioned he didn’t think it was appropriate to provide me such documentation, and that a letter would be sent to our supplier in the Philippines. I then told him that if he wanted to buy them from us that now was his chance. He said and I quote “I would need to know your exact cost on the wraps your making before I could buy them from you as you’re probably paying too much.” My response was we have a very low price and he need not worry about it. I told him he would need to prove his claim we were infringing on his patent.
    6. The sole basis of Todd’s calls to me was his alleged pending patent application in the Philippines, and thus he wanted me to enter into a licensing agreement with his company. Todd knows very well that a licensing agreement presupposes that the existence of an intellectual property right that can be enforced. How can we even discuss a licensing agreement when, 1) Todd’s supposed patent application was filed in the Philippines, and we are selling in the United States, thus his patent would not cover US territory; 2) Todd could not provide evidence that he indeed filed a patent application that covers the Paleo Wraps, in whichever country ; and 3) assuming that he did file such application, that said application will be approved and a patent issued, and would be infringed by the continued sale of Paleo Wraps? When asked for evidence, Todd’s answer was that he would send me documentation within a month. It has been a month, and now he has changed his tune, saying that he cannot provide me documentation because I can do “further damage”. If it is true that Todd filed a patent application, and he is confident that a patent will issue, what damage can we do? An issued patent protects Todd and his stakeholders, and if the Paleo Wraps infringed on his claims, they would be protected. How will that now cause further damage to Todd?
    What is interesting is that considering all Todd’s claims about his pending patent application, he did not mark his product with the “Patent Pending” statement, and referencing that it has been filed with the Philippine Intellectual Property Office. I understand that Todd cannot simply indicate “Patent Pending”, since he himself have stated that the application was filed in the Philippines, but by mentioning where it is filed, that would have put third parties on notice of his patent application. If you read the article to which he provided a link, the use of such a statement is very powerful, yet surprisingly he never made any such statement in his product packaging, websites, social media sites, or sales materials.
    7. New Gem was respectful enough to notify us in writing of its patent claims, and did not immediately conclude that we are in violation, unlike Todd’s actions. New Gem wanted to inform us of the existence of their patent and to start a discussion on whether its patent claims were being infringed upon by the sale of Paleo Wraps. New Gem, to repeat, has an issued patent, not simply a pending patent application. In response to said letter, our intellectual property lawyer has communicated with New Gem to discuss the matter and to assure New Gem that we have not infringed on their patent claims.
    Todd, on the other hand, does not have a patent. He has an alleged patent application that is pending in the Philippines, but he has decided to attack us and claim that we are now illegally selling the wraps and profiting at his expense, which is the opposite of the truth. The fact is that Todd has no patent, and has refused to provide us evidence of his alleged patent application, and if the patent issues, how we can be considered in violation of his claims.
    8. This was already covered in my Gary Collins interview here: http://www.garyshealthtips.com/julian-bakery-defends-its-smart-carb-bread-and-paleo-products-an-investigative-interview-with-gary-the-primal-guy/
    9. Yes, we have removed comments because people have placed inappropriate and foul language that we feel do not belong on our Facebook page. We welcome positive as well as negative comments from the public, as this is one of our primary ways of understanding our customers and adapt to their needs. Yet, we need to maintain a certain standard of decency.
    10. We do not pay or solicit people to state positive things about our company. We do work with writers, bloggers, and many other people to support our marketing efforts to promote our products. Our products are sold and distributed nationwide, which requires a dedicated marketing team. On occasion, we submit our products to various third parties to obtain their independent opinions, which are published for public consumption.

    Thank You –

    Heath Squier
    Julian Bakery, Inc.

    • Heath,

      I posted my questions not Deborah. As expected you continue to directly lie, deceive with half truths and avoid the fact you knew of our pending patent yet chose to disregard it.

      Under point A, It is very interesting you say the FDA validated your claims. I am sure they would like to know how they (FDA) validated your claims. I have a pending patent and you were told this by me on December 3, 2012 by phone yet you still went ahead with duplicating it. We had our packaging made before filing our patent and putting pending patent on a package obviously wouldn’t scare away untrustworthy people like you anyway. Make no mistake about it that you will never be able to license from us when it is published. Your current supplier can only license from us if I decide but not you. Yes you are capable of making your product in the US as we are but you will not make them in the US on a commercial scale because of price. Yes NewGem Foods has a published patent which we respect and until it is legally determined the proper ownership we will do the right thing by withholding The Pure Wraps from the market. People can check out yelp by searching on Julian Bakery and see that you did try to bribe people to withhold bad comments and didn’t allow their comments (without foul language) onto your Facebook page. I have even witnessed a person saying on your Facebook page that their comment was deleted (my guess is you deleted that comment by now but not in time before a few witnessed it). We have been told by others their comment was deleted from your Facebook page (without foul language) so it is no surprise the owner of this forum was not able to post on your Facebook page. This is the only forum I know where both sides can be heard and where your lies and deception can be exposed.

      You are an expert in deception taking some accurate statements out of context, assuming a different timeline and sprinkling some assumptions that are not accurate to lead people to a false conclusion. I trust the public will see through your techniques.

      At this point I don’t expect you to change your ways and this is sad.

      Todd Fitts
      Founder and President

  • Heath Squier

    Dear Todd,

    It is difficult to believe the words of a person whose lies and misleading statements continue to infect the internet and minds of people. The public has seen how you masterfully shift the blame on third parties such as government officials and New Gem’s patent for your failed promises. It really is easy to hide behind your stories of alleged requests for bribes. But don’t you think it is unfair to lay blame on government officials who have no chance to defend themselves in the forum where you have narrated your story? You have also said that New Gem’s patent does not apply to you, stating “We believe their patent does not cover The Pure Wraps since we use different ingredients, techniques and have different outcomes”. But now you reason that you are doing the right thing by withholding the product from your customers, customers who have relied on your empty promises for several months to the detriment of their own business? We have had customers approach us asking for the Paleo Wraps and complaining that you have left them to deal with a lot of lost business because of your continued failure to live up to your promises. If you really believe your product, process, ingredients, techniques are different from New Gem’s products, then you are not in the wrong. You are not violating any laws or infringing on any patents even if you continue to sell your product notwithstanding New Gem’s patent. The only wrong thing you are doing is depriving your customers of the business that you made them believe existed, and which they relied upon because of your actions and statements.
    It’s really interesting how well you’ve skirted around the issue of the difference between a pending patent and an issued patent. It will serve you well to stop misleading people into believing you have an enforceable right at the present time. You have already admitted that you do not have a patent, so what is it that you are trying to enforce? You attacked us publicly saying that you have a pending patent and initially making veiled references to us in your posts on the internet about our alleged violation. Kindly explain to the public what right of yours that we are violating. And please add to that an explanation as to why you have targeted us and yet refuse to explain to us the basis of your actions. You claim that it should be our supplier that should receive a supposed “cease and desist” letter, but you continue to question our right to sell. If you insist on questioning our right to sell, please immediately provide us and the world with your basis. I’m also certain others would like to know why you entertained the idea of buying the wraps from us.
    I do reiterate that you never mentioned anything about an alleged pending patent when we spoke in December 2012. Your alleged statement about a supposed pending patent is not even relevant to the conversation we had. You will recall that we discussed the idea of reselling your product under a private label arrangement, in which you would produce the product and I would resell under a different brand. You declined the offer at that time because you said you did not have enough supply to fill your own demand. In any event, assuming you have a pending patent application in the Philippines, the same does not prevent anyone else from coming up with a process to create the wraps. Linda Milkes’ comment on this site made reference to a very good point, which you again so deftly ignored, “I don’t understand how they’re preventing Improveat from selling a similar product. After all, there’s Coke and Pepsi. Plus, I recently learned I can make the coconut wraps at home if I buy a food deydrator.” Why is it that Improveat cannot sell a similar product? You continue to answer the question by referencing the existence of the New Gem patent, but you have already declared to the world that your product is not covered by the patent. I also hope you won’t continue to blame government officials who have no opportunity to rebut your statements on your shortcomings.
    Lastly, the FDA validated our claims on our product in March 2013 by taking each our products from random batches and sending it to the lab. Additionally they made me sign documents stating the nutritional information was correct. This was once again outlines in my interview here with a retired FDA agent: http://www.garyshealthtips.com/julian-bakery-defends-its-smart-carb-bread-and-paleo-products-an-investigative-interview-with-gary-the-primal-guy/

    Thank You,

    Heath Squier
    Julian Bakery, Inc.

  • Carol S.

    I have read all the comments on the Home page and the Julian Bakery page. I don’t have a particular interest in either of the companies mentioned (Julian Bakery or Improv’eat), except I did order the old Julian Bakery bread one time.

    I have a couple of questions for Heath Squire. First, it seems to be a big deal to you that Todd Fitts does not have a pending patent and since I don’t see any indication on your packaging that you have patented your wrap, I am wondering; does Julian Bakery have a pending patent on their Paleo Wraps and if they do is it in the United States or the Philippines or both? It seems to me that two companies cannot have a pending patent on the same product.

    Also, it seems reasonable that Mr. Fitts, perhaps upon advice of council, hasn’t given you a copy of his pending patent for good reason, since it looks as though you may have been less than forthcoming with accurate information in the past (read the Five Julian Bakery Breads vs Lab Results Compared Side By Side).

    Second, you state that you “were toying with the idea of using Himalayan salt because of its benefits but after realizing that it greatly increases the sodium content of the product, we decided to remove it.” The reason I bring it up is because I’ve watched a few Julian Bakery recipe videos and find it curious that you don’t list Himalayan salt as an ingredient in your wraps but in your early recipe videos you have it as a “listed ingredient” while in a later video recipe of your wraps Himalayan salt is just used. What’s the deal with this? I mean, to me it looks like you decided to avoid the appearance that your wrap is an exact duplicate of Mr. Fitts’ wraps. Is that the reason?

    Carol S.