Julian Bakery, Cain Credicott, & Paleo Magazine

Paleo Magazine Logo 1I began contact with Cain Credicott, founder and editor of Paleo Magazine, regarding his centerfold advertising of the new Julian Bakery Paleo Protein Bars on February 17th. I sent a “care package” for him to try the bars, including the falsely labeled bars test results and told him I had filed yet another formal FDA complaint. His brief response was that he had gotten the package and he would be looking into it.  Fast forward…

to April 6th, when I asked him point blank:  Are you going to continue supporting the Julian Bakery by allowing them to advertise anywhere in your magazine?  I received another short reply:  “I appreciate you touching base. I am waiting to hear back from a couple different labs so we can send some bars off to get tested. Unfortunately, until we do this, I am unable to make any decisions. I expect to have more information in the next few weeks or so”.  (My thoughts are Oh Really?)

Apparently the lab results were not enough for him let alone the way they tasted and all the negative Amazon reviews. Now, nearly 2 months later he is going to have them tested too? Come on Cain. Three things come to mind: 1.) Either you are the last in the Paleo community to know about what Heath Squier has done over the past 6 years. 2.) You are sticking your ostrich head in the sand thinking this will all blow over. 3.) Or sadly, Does Paleo Money Trump Paleo Ethics Yet Again? I don’t know how much money the centerfold of Paleo Magazine commands but I am guessing maybe $7,000.-$8,000. every 2 months or about $42,000.-$48,000 per year. Is this a lot of money? You bet it is. My question is how much is someone’s integrity worth?  How much money buys a person’s soul?  Cain has already waited 2 months and hasn’t even sent the bars to be tested so how much longer can we expect to wait Cain?

This is a call-out Jimmy Moore wrote on October 1, 2014 regarding Paleo Magazine and Cain’s taking of the Julian Bakery advertising money.  If you haven’t read it, Jimmy makes very strong and valid points.  Paleo Magazine Continues Taking Advertising From Company Under FDA Scrutiny/23627 Again, it makes Cain look the fool and a money grubber for taking Julian Bakery advertising dollars.

This is a sad tarnish to the reputation of Paleo Magazine and why Cain Credicott continues defending Heath Squier and the Julian Bakery is beyond me.  Please take this to heart Cain:  People trust you and your magazine and I assume you want this trust to continue and please, don’t squander it.

Lastly, there is now yet another very recent (at least the 3rd if not 4th) Julian Bakery FDA recall and this time it is for their Paleo Protein Bars and undeclared tree nuts. (cashews) . This is an FDA Class 1 recall being defined as: Dangerous or defective products that predictably could cause serious health problems or death. How do you think stuff like this happens? How do cashews get into these bars? Who is even making these bars?   What about all the Julian Bakery Moldy Paleo Bars?  Why won’t Heath Squier refund unhappy peoples money? Has the Julian Bakery paid the over $241,000. they owe FedEx? Why would Paleo Magazine even consider testing an advertiser’s product? Do they expect a different outcome? Is it to potentially save the advertising money?

Inquiring minds want to know and if anything, I do have an inquiring mind.

Ronald Reagan famously said, “Trust but Verify”.  At the signing of the INF Treaty, his counterpart Mikhail Gorbachev responded:  “you repeat that at every meeting,” to which Reagan answered:  “I like it”…I like it too.